Our path
Our path
Innovation is the driving force that helps us expand and build new businesses
  • Gatekeeper:

    The development of our gatekeepers is driven by high growth investment at OTTO and About You. Through their reach, both contribute to the Shareholders’ Vision as fair and responsible trading platforms and inspirational hubs for customers and partners.
  • Product-  & Brand Verticals:

    Substantial investment in international expansion and the targeted development or acquisition of new concepts for our established brands serve to strengthen this profitable brand-business segment.
  • Retailer:

    The individual positioning of retailers ensures competitiveness while strengthening the ecosystem around our gatekeepers or increasing the Group’s reach.
  • Services:

    Flexible and customer-centric services enable us to achieve high profitability with distinctive competitive products and to strengthen the market position of our gatekeepers, retailers and brands.

  • Financial Services:

    Financial services continue to grow profitably, providing a competitive edge through their professionalism and fair and responsible products.
Our path
Our path
Innovation is the driving force that helps us expand and build new businesses
  • Gatekeeper:

    We strengthen our gatekeepers by developing ecosystems, tapping new sources of income, and ambitiously expanding into new markets.
  • Product- & Brand Verticals:

    We are willing to invest extensively in innovative brand concepts that hold our Shareholders’ Vision at their core. At the same time, identifying attractive market opportunities will help us expand through targeted acquisitions.
  • Ventures:

    Ventures enable us to achieve attractive returns and foster strategically valuable relationships, while our investments in Impact Funds support responsible business ideas. In addition, continuous sharing of knowledge and ideas with our partners reinforces our innovative strength.
  • New business ideas:

    We actively push ahead with new business ideas that have the potential to make a significant contribution to the Otto Group’s sustained success. Therefore, targeted acquisitions as well as investments in capability building and innovation will be made.
Our path
Our path
We set clear and ambitious goals to drive social and ecological responsibility
  • Our current CR strategy continues to focus on existing subject areas, while expanding their scope and including new topics.
  • With the new CR strategy, we react to the constantly growing CR demands as a result of growing awareness of sustainability among societies and increasing urgency to act on climate change, biodiversity, human rights and digitalization.
  • This strategy is based on key principles captured in our Kulturwandel:
    • visibility of CR-related matters across all levels and departments
    • empowerment of Group companies to develop their individual contributions towards the groupwide goals
    • networking and collaborating as an essential means to learn from each other and work together to find solutions

We set clear and ambitious goals to drive social and ecological responsibility

Climate

We achieve climate neutrality in our whole value chain

Sustainable Materials

We apply sustainable raw materials in all our products

Supply Chain

We continuously improve the social and ecological performance together with our suppliers along our whole supply chain

Circularity

We incorporate circular principles and ensure circular solutions

Empowered Employees

We empower our employees to experience and actively shape sustainability

Conscious Customers

We enable and inspire our customers to make conscious and sustainable decisions

Digital Responsibility

We shape a value-oriented digitalization for people and society