Why is the attitude of companies important? Otto Group CEO Alexander Birken answered this question in his virtual keynote at this year's Digital Marketing Expo & Conference (DMEXCO): Attitude, responsibility and mindset are the basis of our "Licence to operate" and crucial for the future success of the Otto Group >>

The Otto Group is very much concerned with key issues that affect any modern society, including the future of work, conducting value-oriented business and exploring the opportunities and challenges emerging from present-day life. In doing so, we, of course, have to be aware of the business-like nature of our operations; at the same time however, we will always have an eye on the consequences of our actions. More on the topics that inspire us >>

While we in Europe are slowly and cautiously moving towards a new normal, many countries around the world are still struggling with the immediate consequences of the corona lockdown. Suppliers and their employees in sourcing markets are particularly affected by this. Nevertheless, there is a ray of hope: in all the factories producing for the Otto Group, production is running again after isolated closures, albeit with varying levels of utilisation and capacity. Transport routes are also functioning without any problems. More >>

We can look back on an extremely successful financial year 2019/20. The Group's focused growth strategy showed its effects: The targets for sales growth were achieved and the company portfolio was efficiently structured. We see a medium and long-term competitive advantage above all in our focus on digital business models and the associated services. Read more in our current annual report >>

In a concerted action, Otto Group companies OTTO, Bonprix and Hermes are donating 175,000 face masks, 25,000 protective glasses and face shields as well as 3,300 overalls to two clinics – University Medical Center Hamburg-Eppendorf (UKE) and Marienkrankenhaus – as well as to care and nursing homes in Hamburg. Read more >>