Digitization is both an opportunity and a challenge. It transforms our daily lives and our work. The way this ongoing transformation unfolds is up to all of us. Therefore, the Otto Group is developing solutions for a value-oriented digitization. We promote cross-sector discourse through initiatives and projects to create a responsible framework together with other companies, politics, science, and civil society – aiming for a digitization that is centered around people.
Our goal is to shape digitization in a value-oriented manner within our sphere of influence and to take action together with partners from politics, business, science and civil society. We focus on exchange and collaboration with other stakeholders.
Data protection is much more for the Otto Group than just a legal requirement as outlined in the EU General Data Protection Regulation (GDPR). These guidelines serve as a minimum standard that we naturally comply with, but we also exceed them in certain areas, which is bindingly established in a variety of guidelines. We see data protection as an ethical obligation. The secure and trustworthy handling of our customers' data is part of what we consider our digital responsibility. The trust of our customers is the foundation of our growth.
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Digitization requires flexibility. Knowledge and skills often require quick updates so you do not get completely lost in the speed of digital change. Our employees therefore need tools that help them to further their education. It is our responsibility to provide these tools. We are addressing this need with the learning initiative TechUcation. At the same time, it is important in terms of digital participation that our offerings, for example in online commerce to be barrier-free. They must be intuitively applicable. So that people without special expertise can also make use of them. We work on this every day.
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Data and digital technologies can also make a significant contribution to climate and environmental protection – for instance, when they are used to optimize processes and make them resource-efficient, as in the case of the Otto Group.
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We advocate for an independent, competitive and value-based digital economy in Europe. This model distinguishes itself from the US-American and Chinese paths by adhering to the principles of a social market economy, being characterized by respect for sustainable practices, and placing people at the center of digital transformation. This model emphasizes responsible resource management while not losing sight of entrepreneurial success. We aim to secure the future viability of the German and European locations together with politics, science, and business, promoting healthy growth that does not come at the expense of people, social peace, and the environment.
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