Mahbobeh Sabetnia appointed as new member of Otto Group’s Executive Board, Technology & Retail
Mahbobeh Sabetnia, former Chief Tech Product Officer at Haleon will join as a member of the Otto Group’s Executive Board on 19th May. She will assume responsibility for technology, business intelligence, e-commerce and corporate ventures. She will succeed Sebastian Klauke, who left the company end of February.
A highly accomplished international technology leader, Mahbobeh Sabetnia brings over 20 years of experience in fast-paced, consumer-driven industries. Her background spans digital transformation, omnichannel retail, fintech, and data-centric product development, having held senior roles across global businesses including Amazon, McDonald’s, HSBC, Mars, and most recently, Haleon, where she served as Chief Tech Product Officer, a GSK spin-off.
Mahbobeh began her career at Accenture in 2004, followed by a leadership role at Bank of Ireland. From 2011 to 2015, she held operational and technical product roles at Amazon, then advanced to become Senior Director of Digital at McDonald’s. As Global Head of Digital Customer Activation at HSBC, she developed deep expertise in financial services. From 2019 to 2021, she led digital innovation at Mars as Vice President of Digital Innovation and Growth. During this time, she was also appointed as Non-Executive Director on the Board of FTSE 100-listed JD Sports Fashion Plc., before joining Haleon in 2022 to shape its global digital ecosystem.
She succeeds Sebastian Klauke, who held this position from 2019 to 2025. The graduate physicist accepted a position outside the Otto Group and has now started as CEO of DKV Mobility.
Prof. Dr. Michael Otto, Chair of the Foundation and Shareholders' Council and Honorary Chairman of the Supervisory Board of the Otto Group: “Mahbobeh Sabetnia has a proven track record in strategic planning and product innovation, successfully spearheading several transformations. With her profound understanding of data and technology, and a focus on inspiring customers, we believe she will play a pivotal role in driving innovation moving forward.” He also added “I would like to take this opportunity to express my sincere gratitude to Sebastian Klauke and wish him all the best for his new role.”
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About Otto Group
Founded in 1949 in Germany, the Otto Group is today a globally operating e-commerce and service group with around 38,500 employees in 30 significant corporate groups, primarily present in the three economic areas of Germany, the rest of Europe, and the USA. Its business activities extend to the Platforms, Brand Concepts, Retailers, Services, and Financial Services segments. In the 2023/24 financial year (29 February), the Otto Group generated revenue of EUR 15 billion. With online sales of around EUR 10.8 billion (2023/24 financial year), the Otto Group is among the world’s largest online retailers. The Group’s main strength is its broad-based presence with various ranges of products for diverse target groups in important regions around the world. A number of strategic partnerships and joint ventures offer the Otto Group outstanding conditions for the transfer of know-how and the use of synergy potential. A high degree of entrepreneurial responsibility and the Group companies’ willingness to collaborate guarantee both flexibility and customer proximity along with optimal appeal to target groups in each country.