We use timber as a raw material primarily for wooden furniture, but also for catalogue paper. Although e-commerce is now the main source of retail revenue, many customers still use the catalogues as a source of inspiration.
It is important to us that the Otto Group only permits the use of tropical timber if it is FSC®-certified and a valid FSC® certificate can be presented. The FSC logo on a product shows consumers that the wood comes from forests which are managed responsibly.
With its Furniture Strategy the Otto Group aims to completely switch its range of wooden furniture to articles from responsible forestry by 2025 – indicated by the certificate compliant with the standard of the Forest Stewardship Council® (FSC®). In 2019, we recorded an increase of the use of FSC®-certified wood within the Otto Group to 79 percent (2018: 59 percent). This means that the largest furniture online retailer in the DACH region (Germany, Austria, Switzerland) is still one of the pioneers and is making an important contribution to climate and species protection with its range of certified wooden furniture.
The non-governmental organisation Forest Stewardship Council® (FSC®) pursues the goal of protective forest use and defines uniform global standards for this purpose. This prevents uncontrolled deforestation, the violation of human rights or an excessive burden on the environment. The certification of the value chain from forests to retailers creates transparency and provides orientation for the customer. The Otto Group has actively supported the FSC since the end of the 1990s, and has been an official member of the Forest Stewardship Council® Germany since 2006. The Group has intensified its cooperation with the FSC®: together, we advise furniture suppliers when it comes to a transition to FSC®-certification and we support higher availability and demand for FSC®-certified wood-based materials in Germany.
The responsible handling of timber for manufacturing print materials or cardboard packaging is an important lever in environmental protection, too. Regarding the catalogues and advertising materials of the Otto Group, the Group has already exceeded its current target. According to our Paper strategy, the share of FSC®-certified paper in catalogues and advertising materials is expected to rise to 60 percent by the end of 2020 - in 2019 it was already close to 64 percent (2018: 54 percent), which represents a considerable increase compared to the previous year. In addition, our paper consumption has decreased significantly in 2019.