In the Otto Group’s textile range, cotton is clearly the dominant fibre compared to polyester, viscose and wool. As part of its Textile Strategy, the Otto Group is pursuing the goal of using 100% cotton from sustainable cultivation for its own and licensed brands. In terms of sustainably grown cotton, focus will be placed on the use of organic cotton and recycled cotton, an in particular, cotton from the "Cotton made in Africa" initiative.
The share of sustainable cotton increased to 98 percent in 2020 (2019: 96 percent), which indicates the Otto Group's success in consistently moving closer to its overall target of 100 percent. This is largely attributable to the Group*s continually increasing use of cotton from the CmiA initiative, as well as its use of organic and recycled cotton.
In 2020, we have been able to reduce our environmental and social impact through the intensive use of CmiA cotton.
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