Strategy
With a strong heritage as a family business and deeply rooted values, the Otto Group views the future with confidence. Over the past 75 years, the company has evolved into a globally active digital retail and services group with well over 30,000 employees.
Our Heritage: The Future
The “Responsible commerce that inspires“ vision sets the guidelines for the Otto Group. It emphasizes the relevance of sustainable commerce and sustainable business practices and formulates the clear commitment to combining economic success with social and economic responsibility. As the largest online retailer of European origin, the Otto Group already today is shaping the digital retail and digital services of the future by drawing on its strength, market significance and values.
The Strategy 2030 sets out five strategic priorities around which the Otto Group aligns its business activities: “Inspiring customers“, “Scaling and diversifying“, “Increasing profitability and investment capability“, “Creating competitive tech capabilities“ and “Creating a culture of performance“.
The goal: a scalable, high-performing portfolio of strong, competitive and tech-driven companies that inspire customers and act responsibly.