• Stories (5)
  • 07.12.2022

    The Changing World of Work: Quiet Quitting and Other Phenomena

    ... to be recognized more. Arbeiten bei der Otto Group Resilience through Kulturwandel The Otto Group recognized early on that adaptability and changeability in times ...

  • 19.10.2023

    WTF! Cultural change equals future viability

    ... embraced digital transformation with the start of the cultural change process (Kulturwandel 4.0) and invested in both people and technology. Given the competitive ...

  • 13.05.2022

    Career programs in the Otto Group

    ... Guidelines, such as the Otto Group Path, the Code of Ethics, and, of course, Kulturwandel (Cultural Change) 4.0. Moreover, they focus on modern organizational design, ...


  • Website (5)
  • Cultural change

    ... change. This motto epitomized Kulturwandel 4.0 (cultural change) at the Otto Group from day one. We have radically ...

  • History and founder

    ... climate change with market economy instruments. 2015 The Otto Group rings in Kulturwandel 4.0 (cultural change) , which is aimed at increasing agility and diversity. The ...

  • Values

    ... well. Collaboration The age of strict hierarchies and lone wolves is over. Our Kulturwandel 4.0 (cultural change) demonstrates that entrepreneurial speed and agility can ...


  • News (3)
  • 22.09.2021

    Bianca Lammers to become Head of Otto Group Kulturwandel 4.0 Team

    ... October 01, 2021, Bianca Lammers is to take over at the lead of the Otto Group Kulturwandel 4.0 team. She succeeds Tobias Krüger, who leaves the Group to take up a new ...

  • 02.12.2021

    Katrin Behrens to strengthen Mytoys Group Management Board

    ... established new agile leadership concepts aligned with the Otto Group's Kulturwandel (cultural transformation). Sebastian Klauke, Otto Group Executive Board Member ...

  • 05.05.2022

    Alexander Peters appointed new Managing Director at Manufactum

    ... strategic topics that included the content-related and procedural conception of Kulturwandel 4.0 as well as the reformulation of the Group strategy. Sergio Bucher: "In Max ...


On this website Otto Group partly uses cookies which, based on the usage behavior, allow certain functions, such as an analysis of the use of the website.