With effect from 1 May, Dr. Boris Ewenstein will be joining the OTTO Management Board with responsibility for Retail and Marketplace. The highly experienced former McKinsey partner and Zalando manager will be responsible for the retail and marketplace business of the largest online retailer from Germany as part of OTTO's four member Management Board.

The Executive Board of the Otto Group is delighted to have found such an outstanding successor so quickly in the highly acclaimed and internationally experienced manager Dr. Boris Ewenstein to replace Bodo Kipper, who left in March.

In the 46 year old, the Otto Group has found an internationally experienced manager with a proven track record in transformation for this extraordinarily important role. The intention is to continue to expand otto.de's retail and marketplace business and to do so significantly. Dr. Boris Ewenstein will assume overall responsibility for OTTO's product ranges, including the Fashion & Sport, Home & Living and Consumer Electronics divisions which now comprise over 6,500 partnerships.

The 46 year old is a well known figure in e commerce. Until the beginning of 2023, the former Senior Vice President Supply at Zalando SE was responsible for the product ranges in established fashion areas as well as in new categories such as beauty. Here, he and his teams developed strategic partnerships with international brands and retailers. From 2017 to 2019, as SVP at Zalando, he was responsible for the People and Organization division, where he implemented several transformation projects and introduce d new management methods and leadership principles. Having studied in London and having gained a doctorate in sociology, he began his career at MTV Networks Europe, worked in research and taught at Imperial College London, and then worked for McKinsey for over eleven years, most recently as a partner in its People and Organization Practice. Dr. Boris Ewenstein has co authored various publications on the topics of management and leadership. He lives with his wife and three ch ildren in Berlin, from where he worked as an independent consultant last year. This enabled him to join OTTO so quickly.

“We are very pleased to have been able to recruit a very experienced manager for this important position in one of the most important transformation phases at OTTO. Not only does he posses the right management skills he is a perfect fit in terms of values, values,” emphasizes Dr. Marcus Ackermann, Otto Group Executive Board Member for Multichannel Distance Selling.

Dr. Boris Ewenstein: "OTTO combines tradition and innovation as only few others do. I am very much looking forward to joining the team at such an exciting time and working together to understand, serve and ultimately inspire our customers and

Further Informations

Media Contact

Thomas Voigt
Tel. +49 40 6461 4010

About the Otto Group

Founded in Germany in 1949, today the Otto Group is a globally active retail and services group with around 41,000 employees in 30 major company groups primarily active in the economic regions of Germany, the rest of Europe, and the USA. Its business activities span the Platforms, Brand Concepts, Retailers, Services and Financial Services segments. In the 2022/23 financial year (to 28 February) the Otto Group generated revenues of 16.2 billion euros. With online revenues of approximately 12 billion euros (financial year 2022/23), the Otto Group is one of the world’s largest online retailers. The Group’s particular strength is the broad market presence of its differentiated product assortments and service offers to diverse customer target groups in the world’s relevant economic regions. Numerous strategic partnerships and joint ventures provide the Otto Group with excellent opportunities to transfer know-how and leverage areas of synergy potential. Group companies demonstrate a high degree of corporate responsibility and willingness to collaborate with one another; at the same time this guarantees flexibility, customer proximity and optimal target-group appeal in their respective national markets.

On this website Otto Group partly uses cookies which, based on the usage behavior, allow certain functions, such as an analysis of the use of the website.