Annette Siragusano boosts communication at the Otto Group

The Otto Group is restructuring its corporate communications to make it future ready and has been able to bolster the team by securing the services of an outstanding expert: Annette Siragusano, former communications manager at Comdirect and content strategy expert at Engel & Völkers, will be the new Division Manager Corporate Communications at the international retail and services group of companies from 1 October.

Annette Siragusano will lead the Otto Group’s Corporate Communications team with the other division managers, Martin Zander and Bernd Rakers (Public Affairs), and will be instrumental in strategically guiding the Otto Group’s Corporate Communications, as well providing essential impetus for the restructuring.

This includes expanding the Corporate Communications Newsroom to make it future ready, and jointly managing it. This newsroom is the hub that manages internal and external communications for the international retail and services group and is organised in specialised content and channel teams. One of the most important goals of the restructuring process is to ensure that communication becomes more agile, efficient and goal-oriented.

Annette Siragusano was most recently Global Head of Content Strategy and Cross Channel Campaign Management at Engel & Völkers, where she led several teams, including Digital Communication & International Enablement, Social Media and Content Creation, focusing on audio, video and SEO. Prior to that, the 45-year-old was a highly successful Head of Corporate Communications at Comdirect Bank AG, where she was responsible in particular for Corporate Communications, Internal Communications and Foundation Communications.

Thomas Voigt, Group Vice President Corporate Communications and Political Affairs at the Otto Group: “We have known about and appreciated Annette Siragusano and her outstanding work for many years now. With her on board, the Otto Group is gaining an extremely experienced and skilled communicator and team player with whom we will continue to push limits in corporate communications, even in these very challenging times. I am delighted that Annette has chosen to work with us and look forward to our fruitful collaboration.”

More information

Media Contact

Thomas Voigt
+49 40 6461 4010

About Otto Group

Founded in Germany in 1949, today the Otto Group is a globally active retail and services group with around 41,000 employees in 30 major company groups primarily active in the economic regions of Germany, the rest of Europe, and the USA. Its business activities span the Platforms, Brand Concepts, Retailers, Services and Financial Services segments. In the 2022/23 financial year (to 28 February) the Otto Group generated revenues of 16.2 billion euros. With online revenues of approximately 12 billion euros, the Otto Group is one of the world’s largest online retailers. The Group’s particular strength is the broad market presence of its differentiated product assortments and service offers to diverse customer target groups in the world’s relevant economic regions. Numerous strategic partnerships and joint ventures provide the Otto Group with excellent opportunities to transfer know-how and leverage areas of synergy potential. Group companies demonstrate a high degree of corporate responsibility and willingness to collaborate with one another; at the same time this guarantees flexibility, customer proximity and optimal target-group appeal in their respective national markets.

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