Otto Group logistics network in Upper Franconia taking shape

The Otto Group's logistics network in the fulfilment sector is taking shape in terms of its personnel. The managing director of Baur Hermes Fulfilment GmbH & KG (today: Baur Hermes Fulfilment Vorrats-Verwaltungs GmbH & Co KG), the new joint venture between Hermes Fulfilment and the Baur Group in the southern German town of Altenkunstadt, in Upper Franconia, will be the chairman of the Management Board of the Baur subsidiary Baur Fulfilment Solutions (BFS), Andreas du Plessis, who will now hold both positions. Also effective 1 March 1 2022, Baur Managing Director Olaf Röhr will leave the company to take overall charge of all IT for the Hermes Fulfilment Group.

As part of the Otto Group's logistics network, the fulfilment activities of the Baur Group in Burgkunstadt and Hermes Fulfilment, Hamburg, continue to grow together.

A new logistics centre employing some 1,000 workers is being built in Altenkunstadt following a substantial investment of 150 million euros, to process merchandise for the fashion and technology company About You. This will not only secure jobs in the long term but will also and expand and develop this long-established location.

At the start of the 2022/23 financial year on 1 March, experienced logistics expert Andreas du Plessis, 49, managing director of the Baur subsidiary BFS, will be appointed managing director of the new joint venture between Hermes Fulfilment (HF) and the BAUR Group, then to be named Baur Hermes Fulfilment GmbH & KG.

Andreas du Plessis joined the Otto Group in 2016 and was a member of the Management Board with responsibility for marketing and sales at Hermes Fulfilment until 2018. In August 2018, he took over the management of the Baur subsidiary, BFS Baur Fulfillment Solutions GmbH, based in Burgkunstadt, which he will continue to lead.

“I am very delighted with the appointment of Andreas du Plessis. Not only are we gaining an experienced and accomplished manager with extensive expertise in e-commerce and the logistics business, but also a leader who is equally at home in the Baur and Hermes worlds. I wish him every success and all the best in his new role,” says Kevin Kufs, CEO of Hermes Fulfilment GmbH. A managing director with responsibility for operations is currently being sought for the two-man management team of the future Baur Hermes Fulfilment GmbH & Co. KG.

The Advisory Board of the new company in Altenkunstadt will include representatives of both companies: HF managing directors Eva Witte and Kevin Kufs as well as Hans-Christian Müller, managing director for planning and commercial divisions of the Baur Group.

In addition, Hermes Fulfilment is expanding and has established an IT company, appointing Olaf Röhr as the Group's managing director and chief information officer (CIO), also effective 1 March 2022. The 54-year-old will thus be responsible for implementing and planning IT projects across HF as a whole and will manage the entire IT world of the Group. He will also be serving on the HF's expanded Management Board.

Olaf Röhr is a proven IT and logistics expert with many years of national and international experience. Since 2015, as managing director of the Baur Group, he was responsible for logistics, information management, construction & technology, BAUR studios and print productions. He also chairs the Advisory Board of the BFS Baur Fulfillment Solutions subsidiary and coordinates the activities of logistics service provider Zweite Hermes TranstoreService (2. HTS).

His responsibilities will be divided among the other management remits. CEO Stephan P. Elsner will be taking on responsibility for IT, the photo studios, production & support and CR Strategy in addition to his current functions. Key management and service functions will be pooled in Hans-Christian Müller's future management remit. He will also assume responsibility for logistics activities as well as for construction & engineering and safety at work.

Stephan Elsner, CEO of the Baur Group: “While I very much regret that Olaf Röhr is leaving us, at the same time I am pleased that he has taken on such a responsible position within the Otto Group, from which the Baur Group will also benefit. Andreas du Plessis personifies the best possible dovetailing of HF and BFS and we will be able to leverage considerable synergies as planned. I am looking forward to continuing a fruitful collaboration with both of them for the benefit of both Group companies.”

Kay Schiebur, Member of the Executive Board, Services Otto Group: “With Andreas du Plessis and Olaf Röhr, we have been able to gain two proven experts from within our own ranks to implement the ambitious goals of our logistics network. Both are successful managers and have demonstrated that they can reliably achieve demanding goals in their various functions. I wish them every success in all their future challenges and thank of the Executive Board of the Baur Group for shouldering additional responsibilities within this alliance.”

More information

Media Contact

Thomas Voigt, Otto Group
+49 40 6461 4010

Volker Gieritz, Otto Group,
+49 40 6461 3129

Manfred Gawlas, Baur-Gruppe
+49 151 21040125

Holger Reher, Hermes Fulfilment
+49 40 64 60 41- 54 61

About Otto Group

Founded in Germany in 1949, today the Otto Group is a globally active retail and services group with around 50,000 employees in 30 major company groups and does business in over 30 countries in Europe, North and South America, and Asia. Its business activities are grouped into three segments: Multichannel Retail, Financial Services, and Service. In the 2020/21 financial year (to 28 February), the Otto Group generated revenues of 15.6 billion euros. With online revenues of approximately 9.9 billion euros, the Otto Group is one of the world’s largest online retailers. The Group’s particular strength is its broad market presence and differentiated product and service offers to diverse customer target groups in almost all of the world’s relevant economic regions. Numerous strategic partnerships and joint ventures provide the Otto Group with excellent opportunities to transfer know-how and leverage areas of synergy potential. Group companies demonstrate a high degree of corporate responsibility and willingness to collaborate with one another; at the same time this guarantees flexibility, customer proximity and optimum target-group appeal in their respective national markets.

Über die Baur-Gruppe

Die Baur-Gruppe steht für einen wirtschaftlich soliden Unternehmensverbund, der sich mit nachhaltigem Erfolg auf Online-Handel und Dienstleistungen konzentriert. Kernunternehmen der Gruppe ist Baur mit dem Online-Shop baur.de. Ergänzt wird das Geschäftsfeld Online-Handel durch den Mode- und Schuhspezialisten I‘m walking. Zudem verantwortet die österreichische Tochter Unito Marken wie Universal, Otto Österreich, Quelle in Deutschland, Österreich und der Schweiz sowie Ackermann. Zum Geschäftsfeld Dienstleistungen zählen BFS Baur Fulfillment Solutions, der Logistikdienstleister 2. HTS sowie der E-Commerce Software Hersteller empiriecom. Seit 1997 ist Baur ein Mitglied der weltweit aktiven Otto Group. Unternehmenssitz ist Burgkunstadt in Oberfranken. Zweiter Gesellschafter ist die Friedrich-Baur-Stiftung. Die Baur-Gruppe steht für einen Außenumsatz in Höhe von 993 Euro (GJ 2020/2021) im Sinne des IFRS 15. Die Zahl der Mitarbeiter*innen beträgt 4.861 (Stand 31. August 2021).

Über Hermes Fulfilment

Die Hermes Fulfilment-Gruppe mit Hauptsitz in Hamburg und Standorten in Haldensleben, Löhne, Ohrdruf, Ansbach und Langenselbold übernimmt für Handelsunternehmen der Otto Group die komplette Versandprozesskette und die Retourenabwicklung. Die Hermes Fulfilment GmbH ist eine Gesellschaft der international tätigen Hermes Gruppe, die zur Otto Group gehört. Das Leistungsspektrum der unter der Marke Hermes operierenden Gesellschaften umfasst global nachgefragte Services entlang der Wertschöpfungskette des Handels ‒ vom Transport über Fulfilment sowie Paketservice bis hin zum Zwei-Mann-Handling. Im Geschäftsjahr 2020/2021 erzielte die Hermes Gruppe einen Umsatz von 2,54 Milliarden Euro. Hermes beschäftigt weltweit rund 18.200 Mitarbeiter und ist mit eigenen Paketgesellschaften in den wichtigsten europäischen E-Commerce-Märkten präsent.

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