Alexander Peters appointed new Managing Director at Manufactum

Alexander Peters, currently Group Vice President Otto Group IT, will become the new Managing Director of the Manufactum Group and lead the company together with Kai Steffan from 01 August 2022. He succeeds Max Heimann, who will leave Manufactum at his own request with effect from 30 June 2022 to take up a new career challenge outside the Otto Group.

Alexander Peters, who holds a Masters in Business Administration, joined the Otto Group Accounting Division in 2006 and was named Head of IT Coordination after three years thanks to his excellent performance. He had previously worked at PricewaterhouseCoopers Consulting and IBM Business Consulting Services. Following his engagement in strategic Otto Group initiatives, from 2012 he held a leading position in IT Transformation and was promoted to Senior Employee in 2013. In his position as Head of Application Services he played a major role in designing and establishing Otto Group IT as a service provider in 2016.

Since March 2018 Alexander Peters has headed Otto Group IT as Group VP. In this function, besides Operational Excellence and profitability, the 47-year-old has focused in particular on establishing Modern Leadership along with agile organizational and management instruments. In terms of content he has focused on developing an attractive, modern and balanced product, project and innovation portfolio – always orientated towards the actual requirements of the market, customer needs and the clear goal of delivering effective technology-driven solutions.

Sergio Bucher, Group Executive Board Member Brands and Retail, comments: "With his business background and deep technology expertise, Alexander Peters has exactly the right skills to scale the growth of the Manufactum Group further. He combines operational excellence with clear customer centricity. I am therefore convinced that together with Kai Steffan, Alexander will shape the forward path of the company with sustained success, and wish him all the best in tackling his new task.

Max Heimann has been a Member of the Manufactum Management Board since April 2017. The German-Dane leads the Online and OTC Sales, Customer Service, Logistics, IT and Commercial Divisions. He is also responsible for the ‘Brot & Butter’ food concept. Together with his Management Board partner Kai Steffan, Max has decisively driven the company's omnichannel strategy forward. For instance, Manufactum has opened several new stores in recent years and successfully expanded its OTC presence even during the pandemic. In parallel, the digital transformation was consistently implemented under Heimann's leadership, which has led to significant revenue growth in the company's online business, resulting in a major increase in profitability.

Immediately before joining Manufactum, Max Heimann was responsible for the Corporate Strategy Division at the Otto Group and was additionally Acting Head of the Group's E-Commerce Competence Center. During this period, Max held responsibility for a number of strategic topics that included the content-related and procedural conception of Kulturwandel 4.0 as well as the reformulation of the Group strategy.

Sergio Bucher: "In Max Heimann, the Otto Group is losing a proven retail expert and a genuine leadership personality. Together with Kai Steffan, Max Heimann has brought the Manufactum Group back on track for success and put the company on a modern, future-proof footing. Moreover, he has led Manufactum and the whole team behind it very successfully and safely through the rough waters of the corona pandemic. I would like to express my sincere thanks to him for this on behalf of the Group Executive Board, as well as for his many years of loyalty and highly effective work for the Otto Group. We wish Max Heimann all the best in his further career and personal future."

The successor to Alexander Peters in the role of Group Vice President Otto Group IT has not yet been determined and will be announced at a later date.

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Martin Zander
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About Otto Group

Founded in Germany in 1949, today the Otto Group is a globally active retail and services group with around 50,000 employees in 30 major company groups and does business in over 30 countries in Europe, North and South America, and Asia. Its business activities are grouped into three segments: Multichannel Retail, Financial Services, and Service. In the 2020/21 financial year (to 28 February), the Otto Group generated revenues of 15.6 billion euros. With online revenues of approximately 9.9 billion euros, the Otto Group is one of the world’s largest online retailers. The Group’s particular strength is its broad market presence and differentiated product and service offers to diverse customer target groups in almost all of the world’s relevant economic regions. Numerous strategic partnerships and joint ventures provide the Otto Group with excellent opportunities to transfer know-how and leverage areas of synergy potential. Group companies demonstrate a high degree of corporate responsibility and willingness to collaborate with one another; at the same time this guarantees flexibility, customer proximity and optimum target-group appeal in their respective national markets.

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