The most inspiring and personal fashion online shop in Europe ABOUT YOU continues its successful expansion and launched its new online shop aboutyou.pt on October 26th, 2021. In the past, ABOUT YOU proved its approach of a special shopping experience within several country launches in Europe and is currently active in 25 European markets. The fashion online shop in Portugal was officially launched with a huge marketing campaign and spectacular launch event in Lisbon with over 400 social media stars, celebrities, industry experts and journalists. Among the guests were the most influential Portuguese personalities such as actress Sofia Ribeiro, actress and model Rita Pereira, TV host Carina Caldeira, actress and singer Ines Herédia, actress Kelly Bailey, actress Lourenco Ortigao, singer Barbara Bandeira and many other Portuguese stars.
ABOUT YOU is Europe’s first online destination, where one can discover fashion, get inspired and find relevant products that really fit one’s style. The fashion online shop digitalizes the traditional window-shopping experience with its unique approach and is the most personal fashion online shop – now also in Portugal. ABOUT YOU’s concept of fashion discovery is already successful in 24 other markets while ongoing expansion plans are consequently pursued. The online pure player offers a large assortment with around 150,000 products of more than 1,000 brands – of which many are for the first time available on the Portuguese market.
The spectacular launch event in Portugal marked the ‘big bang’ of ABOUT YOU’s three-phase marketing campaign. More than 400 social media stars, celebrities, branch experts and journalists celebrated the ‘lift-off’ to Portugal’s new shopping destination. After the teaser phase creates curiosity, the launch phase finally reveals ABOUT YOU’s identity via out-of-home campaigns, TV and radio spots, digital content and the big launch event. The third phase ‘product and content’ marks the end of the innovative campaign and is characterized by diverse content and exclusive discount campaigns in the coming weeks, with the aim to increase brand awareness.
“For us, the Portuguese market offers huge potential. We expect to grow really fast here, with the aim to become the market leader. We’re also looking forward to exciting the Portuguese with our inspiring platform and unique approach of a personal shopping experience as well as our very large assortment, free shipping and free returns”, says Tarek Müller, co-founder and co-CEO at ABOUT YOU.
ABOUT YOU can be used on any device: desktop, tablet, smartphone, and in the award-winning ABOUT YOU smartphone app. In fact, shopping at ABOUT YOU is not only fun but also completely risk-free. Everything can be ordered with free shipping. Payment can be done through various payment methods. In addition, customers can return products free of charge within 100 days, so that they can comfortably try out at home whether the products suit their taste, and return everything they don’t like for free.
Ann-Christine Klesper | Corporate Communications
+49 (0)40 638 569 212
Investor Relations Contacts
Julia Stoetzel | Head of Investor Relations & Communications
+49 (0)40 638 569 359
+49 (0)171 3575 103
About You digitises the classic shopping stroll by creating a personalised shopping experience on the smartphone. At About You, the focus is on the customers, who are supported in expressing themselves individually through fashion. On the website aboutyou.com and the multi-award winning About You app, customers find versatile inspiration and more than 400,000 items from over 2,000 brands. With more than 30 million unique monthly active users, About You is one of the largest fashion and lifestyle platforms in Europe. It is currently active in 26 European markets. With the About You Commerce Suite, the fashion tech company also offers its own e-commerce infrastructure as a licensed product. The shares of About You are listed on the Frankfurt Stock Exchange and were admitted to the SDAX(R) index in September 2021.