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Our heritage:
the future
With a strong heritage as a family business and deeply rooted values, the Otto Group views the future with confidence. Over the past 75 years, the company has evolved into a globally active digital retail and services group with around 36,300 employees.
As the largest online retailer of European origin, the Otto Group is harnessing its strength, market significance and values to shape the future of digital retail and services. With the strength of a family-run company, the Otto Group thinks and acts with a generational perspective. In doing so, the company proves that value-oriented action and economic success go hand in hand. Environmental protection has been another corporate goal since 1986. We take on ecological, social and digital responsibility – and will continue to do so.
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Driven by a passionate and entrepreneurial performance culture, the Group leverages its long-standing market expertise and technological competence to inspire its many millions of customers with strong quality products, unique product ranges and differentiating services.
The Otto Group can look back on an extremely convincing financial year 2024/25. The global retail and services group of companies has turned performance around with stable revenue at all levels of earnings. Building on this solid foundation, the Executive Board under the leadership of its new Chairwoman Petra Scharner-Wolff is setting new strategic priorities that will once again provide the Group with strong growth and high profitability in both the medium and long term.
© picture credits Viktor Schanz