The Otto Group takes responsibility for its activities, which also means looking at the whole value chain. This describes the path that our products take, right from the extraction and processing of raw materials, through manufacturing the finished product, its sales and distribution and finally its use and disposal by consumers. With this integrated approach we are able to align all of our core business processes in a sustainable way by identifying the social and environmental impacts of our business activities. From this we derive strategies and effective measures, and implement these with effective management systems. For example, our Textile Strategy aligns Group-wide goods purchasing more strongly with environmentally friendly raw material sourcing, such as sustainable cotton.