We intended not only to research this topic further, but also to bring ethical consumption more broadly into society and to raise awareness for this among consumers. To this end, we have published our Trend Report on Ethical Consumption annually from 2007 to 2013 – a representative research generated by “Trendbüro” on behalf of the Otto Group.
The last published survey, which looks primarily at the quality-of-life aspect, shows for example that the topic of consumer ethics has genuinely arrived in consumers’ daily life. Social aspects such as fair working conditions play a prominent role here.
The four Trend Reports published are available for download here (only in German).