Otto Group Corporate Communications
Presskit: Innovation Insights 2026 - with Crate & Barrel, Bonprix, OTTO and Google
From Mindset to Market: Otto Group’s AI in Action Across Retail
Live from a press conference at Google's HQ in Mountain View, California, the Otto Group presented its approach to AI Commerce, highlighting how an AI-first mindset drives the effective application of AI across its retail operations. Alongside Google, one of its strategic partners, the Group showcased concrete applications from Crate & Barrel, Bonprix, and OTTO, demonstrating AI's tangible impact on customer experience, personalized shopping and product development.
Press contacts
Do you have any further questions or are you interested in an interview with an expert from the Otto Group? Please do not hesitate to contact us.
Marina Lenz
Senior Corporate Communications Consultant Tech & Innovation
Phone: +49 40 6461 6389
E-Mail: mrnlnzttgrpcm
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Amy Eschliman (left), Petra Scharner-Wolff (middle), Katrin Behrens (right)
0.96 © Copyright: Otto Group
Amy Eschliman (left), Petra Scharner-Wolff (second left), Carrie Tharp (second right), Katrin Behrens (right)
1.12 © Copyright: Otto Group
Amy Eschliman (left), Petra Scharner-Wolff (second left), Carrie Tharp (middle), Katrin Behrens (second right), Annette Siragusano (right)
1.13 © Copyright: Otto Group
