15.06.2016 | Cologne/Berlin
Cologne-based start-up Homeday announced the successful closing of their Series A financing round today. In May this year, the renowned venture capital companies Project A and Paua Ventures committed among others to investing a seven-figure amount in the rapidly growing company, which is active in the field of property technology (called “PropTech”) and has chosen to specialize in particular in the data-driven pairing of real estate agents with appropriate customers.
Steffen Wicker, Homeday’s founder and managing director says: “We are very happy to see the trust that the investors have placed not only in us as a team but also in our business model. The capital increase and the operative support bring us a step closer to achieving our objective of making Homeday the go-to brand for transparent and efficient real estate transactions.”
Homeday plans to use the provided capital to invest above all in marketing campaigns and expansion of its staff as well as in the continued development of its product in order to further strengthen its position as a key player in the digital real estate market.
Uwe Horstmann, founder and managing director of Project A, commented: “Homeday is based on an incredibly promising business model and is situated in a very attractive market. We have the deepest confidence in the team, which already has a wealth of experience, as well as in their data-driven approach and we look forward to supporting Homeday operationally with our core competencies.”
Homeday already operates one of the most rapidly expanding online platforms dedicated to property disposal. At the company’s site www.homeday.de, real estate owners can find the sales agent that best matches their individual needs and expectations, thus maximizing their chances to realize the most successful potential transaction. The platform’s unique match-making principle takes into consideration numerous factors such as the sales agent’s level of experience and success with comparable objects, the average time needed to facilitate a sale or even feedback shared by property owners based on previous brokerage agreements.
„The real estate market offers a huge digital growth potential. Homeday succeeded in developing a market-leading technology and building traction in a very short period of time. We’re very happy to work with the excellent and ambitioned team and are looking forward to support the achievement of the next milestones with our broad network”, added Christian Buchenau, founder and partner of Paua Ventures.
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Project A is a Berlin-based early-stage investor and operational VC in the digital technology space. With financial support and operational expertise, Project A helps startups to build up competences in key areas such as IT, Performance Marketing, Business Intelligence and Organization Building, and thus contributes to their sustainable success. Project A has supported entrepreneurs in building companies such as Treatwell, nu3, Eyeota, evino, WorldRemit, Catawiki or Tictail. More about Project A Ventures on www.project-a.com and on our blogs insights.project-a.com and goto.project-a.com.