Lost My Name: Project A Invests €4 Million Alongside Google Ventures, Greycroft and Allen & Co

01.06.2016 | Berlin

Early stage investor and operational VC Project A has announced an investment of 4 million euros in Lost My Name, one of the leading creators of personalized children’s content. With this extension of the Series A round, Project A joins the circle of renowned international investors, including lead investor Google Ventures, Greycroft and Allen & Co. Project A’s founding partner Florian Heinemann will also join the company’s board. Lost My Name’s first personalized children’s book “The Little Boy/Girl Who Lost His/Her Name” was one of the bestselling children’s book globally in 2015. With their second book, “The Incredible Intergalactic Journey Home”, they are well on their way to repeat this success.

Lost My Name launched in 2012 and is headquartered in London. The award-winning start-up operates at the intersection between storytelling, engineering, digital and print media.

“We intend to support Lost My Name in building a solid infrastructure in terms of CRM, Performance Marketing and Business Intelligence to enable growth on an international scale. We believe that with the current team line-up, the competencies within the company and the investor base, Lost My Name is well on track to become one of the relevant global players in personalized children’s content”, says Florian Heinemann, founding partner at Project A.

“As a full-stack publisher, we aim to create the best personalized experiences as we keep blending storytelling, print and engineering in ways that have never been done before. Project A’s operational expertise and hands on approach will help us upskill our teams and set strong foundations for future growth. We're thrilled to have them on board” says Asi Sharabi, CEO and Co-Founder at Lost My Name.

Lost My Name is a full-stack publisher. Their first product, entitled “The Little Boy/Girl Who Lost His/Her Name” was the bestselling picture book of 2015 in Spain, Italy and Australia and the top grossing one in the UK and US. Their second book, “The Incredible Intergalactic Journey Home”, has been available in the UK & US since Autumn 2015 and is launching in Europe later in 2016.


Media Contact

Lost My Name
Nic Wilkinson
E-Mail: nic@lostmy.name
Phone: 00 44 (0)7983 635 010

Project A Ventures
Konstanze Pflüger
E-Mail: konstanze.pflueger@project-a.com
Phone: 0049 (0)30 340606 321