29.06.2016 | Hamburg
The share of sustainable products in terms of the Otto Group’s overall furniture assortment increased to 43% in 2015. As the largest online furniture retailer in the German-speaking region, the Group is a leader in this segment.
The share of sustainable products in terms of the Otto Group’s overall furniture assortment increased to 43% in 2015. As the largest online furniture retailer in the German-speaking region (Germany, Austria and Switzerland), the Group is a leader in this segment. It is well on the way to achieving its stated goal for 2020 that all products in its range of wooden furniture are certified by the high standards of the Forest Stewardship Council®. Regarding catalogues, 28% of the Group’s production already uses sustainable paper, which is equivalent to over 65,000 tonnes.
With over 21,000 articles, the share of furniture made from FSC-certified wood has risen to 43% at the Otto Group – a remarkable 10 percent increase over the previous year. This means that over a five-year period, the share of sustainable furniture in the Group’s overall assortment has more than quadrupled. An FSC logo on a product signals to the consumer that the wood comes from sustainably managed forests.
“Sustainable forestry is fundamental to climate protection, as every tree reduces greenhouse gases and relieves the burden on our atmosphere. Besides the positive benefits in terms of climate protection, sustainable forestry also preserves biodiversity while promoting forest productivity and ecological processes, among other factors”, emphasises Andreas Streubig, Division Manager Sustainability Management at the Otto Group. He adds: “As wood is one of the Otto Group’s most frequently used raw materials, we are making a key contribution to climate protection and nature conservation through our goal of transitioning to a 100% FSC-certified range of articles in our wooden furniture assortment by 2020.”
The Group also uses wood for catalogues and advertising materials, which are still a key source of inspiration to many customers despite the clear dominance of ecommerce in the Group’s overall retail sales. By 2018, half of all paper used for catalogues and advertising materials is to be FSC-certified. Last year, the Otto Group successfully increased the share of FSC-certified paper from 18% to 28%, thereby beating its own forecast for 2015 by a clear margin. With more than 65,000 tonnes of sustainable paper used, the retail and services group remains one of the world’s leading companies in terms of FSC paper use.
The Otto Group has actively supported the FSC since the end of the 1990s, and has been an official member of the Forest Stewardship Council Germany since 2006. This year the Group celebrates the 10th anniversary of its membership. To mark this event, the annual plenary session of the FSC is currently taking place at the Otto Group headquarters in Hamburg. The Forest Stewardship Council (FSC) is an international non-profit, independent organisation that actively promotes responsible forestry and the conservation of biodiversity.