New executive management team at Bonprix

14.06.2016 | Hamburg

With Bonprix CEO Dr Marcus Ackermann’s move to the Otto Group Executive Board as of 01 January 2017, the international fashion company will have a reshaped executive management team. Bonprix’s own Markus Fuchshofen and OTTO’s Dr Richard Gottwald will join the current Executive Directors Rien Jansen and Dr Kai Heck on the Bonprix Executive Board.

Markus Fuchshofen is to take up his new position on 01 July and will hold responsibility for E-Commerce Marketing, Media Production, Germany Sales, the Bonprix France Group, and the Branding and Advertising Division. Since launching his career in 1994 at Bonprix he has held range of different posts, and in particular has driven the retailer’s online transformation to become today’s internationally successful fashion brand, with its Web shops serving no less than 29 different country markets. Markus Fuchshofen is currently Vice President E-Commerce and Media Production, and is already a member of the Bonprix Extended Executive Board. 

As of 01 October Dr Richard Gottwald will complete the Bonprix Executive Board. He has been with the Otto Group since 1989 and during his career with the Group has already spent time working at Bonprix. Dr Gottwald currently heads Customer and Format Management at OTTO. He will lead Bonprix’s foreign business activities (the Poland Group, Venus USA, the Italy Group, Turkey, Russia, and New Markets), alongside his existing responsibilities for the E-Commerce Division Customer Process and Information Management, Human Resources, and Corporate Communications.

Within the four-man executive management team, Rien Jansen, Executive Board Member since 2010, will continue to hold responsibility for Purchasing and will add OTC Retail to his portfolio. Dr Kai Heck, on the Executive Board since 2008, will remain Executive Director with responsibility for the Finance, IT and Service Divisions. 

“We are delighted to have gained two outstanding leadership figures in Markus Fuchshofen and Dr Richard Gottwald for the Bonprix Executive Board”, says Alexander Birken, Member of the Executive Board Otto Group, Multichannel Distance Selling. “Both possess deep digital skills and extensive management experience. Bonprix’s international business model is developing outstandingly well, and I am convinced that the new executive management team will successfully continue this trajectory.”

Press material

Markus Fuchshofen
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Dr Kai Heck
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Dr Richard Gottwald
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Rien Jansen
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About Bonprix

Bonprix is an internationally successful fashion provider and is present in 29 countries worldwide. This Otto Group company was founded in 1986, has its Head Office in Hamburg, and today has around 3,000 employees. In the 2015/16 financial year, Bonprix Handelsgesellschaft mbH generated revenues of 1,432 billion euros and is thus one of the best-selling companies in the Otto Group. Bonprix provides its customers with a unique fashion and shopping experience across all sales and media channels, online, via print catalogue, and in its Fashion Stores. At over 70 per cent ,E-Commerce generates the major share of the company’s revenues. is one of Germany’s ten top-selling online shops*. With its in-house brands bpc, bpc selection, BODYFLIRT, RAINBOW, and John Baner, Bonprix exclusively sells its own fashions at outstanding value for money. The assortment comprises Womenswear, Menswear and Children’s Wear, Accessories, Home Textiles, and Home Furnishings. *Source: Study ‘German E-Commerce Market 2015’ published by the EHI Retail Institute / Statista