MYTOYS GROUP launches TechLab in Madrid

25.01.2016 | Berlin

The Mytoys Group, one of Germany's most successful E-Commerce companies, will open its first technology location outside Germany. MYTOYS plans to open a TechLab in Madrid.

The TechLab in Spain’s capital will support the development team in Berlin to expand and continuously develop the online platform of the Mytoys Group.

"We want to make our online offer for our target group even more attractive. Through our custom built shop system we are able to respond quickly to the changing needs of E-Commerce. In order to become more agile in the future we have decided to open the TechLab in Madrid," says Steffen Heilmann, head of IT at the Mytoys Group. "Madrid, thanks to its central location, technologically very strong universities and a well-established mobile industry offers the best conditions for our new TechLab."

In Berlin the Mytoys Group currently employs more than 100 employees in its technology division. Berlin will remain the technological centre of the Mytoys Group. Additionally the Mytoys Group plans to hire additional developers to meet the growing demand. In the long-term the company wants to employ more than 130 developers - the expansion of the Berlin team remains the most important driving factor.


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Über die Mytoys Group

The Mytoys Group – with headquarters in Berlin and part of the Otto Group - is one of Germany's most successful E-Commerce companies for the target group of families and women. Since 1999, the MYTOYS GROUP operates under the brand myToys Germany’s leading online shop and retailer for Toy, Leisure Product and Baby Care and 14 retail stores trading under the same name. myToys is the leading Multi-Channel-Provider for children’s products in German speaking countries. In 2010 the women's fashion online store Ambellis was launched, which also belongs to the Mytoys Group. Since 2013 the online shoe shop Mirapodo and the shopping community Limango also belong to the Mytoys Group family. With the innovative combined shopping concept customers are able to purchase simultaneously in the online shops myToys, ambellis and mirapodo. With just one account and a shared shopping cart, the online shopping experience is easy and convenient. The Mytoys Group currently employs more than 1,500 employees. Sales revenue amounted to approximately 424 million euros in the fiscal year 2014/15.