Leadership change at Mytoys Group

10.06.2020 | Hamburg

Effective from 15 June 2020, the Mytoys Group, an Otto Group company, will be led by Martin Schierer as CEO and Tobias Nieber as CFO. The long-serving Managing Directors of the successful Berlin-based e-commerce provider, Dr Oliver Lederle, Florian Forstmann (both also founders) and Alexander Lederle, will leave the company at their own wish.

A good twenty years after founding myToys.de GmbH, the long-serving Managing Directors Dr Oliver Lederle, Florian Forstmann (both also founders) and Alexander Lederle will leave the Berlin-based company following its very positive development over recent years and strong growth in the current financial year.

“We plan to take up new professional challenges and are very pleased that Mytoys is well positioned for the future”, emphasises Dr Oliver Lederle on behalf of the full Mytoys Executive Board. “The good development over the last few years and months have encouraged us that it is now possible to take this step.”

The company will henceforth be led by Martin Schierer (CEO) and Tobias Nieber (CFO), both with very extensive management experience and who have already led companies successfully within the Otto Group. As co-Managing Directors they played a major role in the successful restructuring of Otto Group Russia and the future-oriented realignment of the Otto Group’s activities in Russia. Prior to his role as CEO of Otto Group Russia, Martin Schierer headed the Nadom Group. The 52 year-old had previously held several management positions at Neckermann.de GmbH, most recently as Vice President Marketing and Communications. 48 year-old Tobias Nieber had held managerial responsibility at the Otto Group Holding amongst other roles prior to his engagement at Otto Group Russia, and was CFO at Mirapodo from 2011 to mid-2013.

Sebastian Klauke, Otto Group Executive Board Member E-Commerce, Technology, Business Intelligence and Corporate Ventures, comments: “As an Otto Group focus company, the Mytoys Group is one of our businesses that is making a major contribution to the success of our focused growth strategy. In our view, selecting the leadership duo of Martin Schierer and Tobias Nieber is an outstanding choice to maintain the company’s track record of success, together with that of the Otto Group. I wish both of them every success in their new roles and am looking forward to our collaboration.”

Sebastian Klauke also thanks the outgoing Managing Directors, on behalf of the Otto Group Executive Board. “The performance of the founders and long-serving Managing Directors Oliver Lederle, Florian Forstmann and Alexander Lederle deserves our strongest praise. They have established Mytoys as market leader in the Young Families segment and developed the company to become one of the top omnichannel players as well as one of the largest e-commerce companies in Germany. We would like to take this opportunity to express our gratitude for our long-standing and consistently trustworthy collaboration.”

Dr Oliver Lederle, co-founder of myToys.de GmbH: “When we founded Mytoys, we could only dream that we would develop such a large and successful company out of our initial idea. With the Otto Group at our side, and the best team that we could hope for as founders and Managing Directors, together we have achieved a tremendous amount over these years. We wish Mytoys and the new Executive Board all the very best and continued success for the years to come.”

myToys.de GmbH was founded in 1999 with a team led by Dr Oliver Lederle and Florian Forstmann. The online shopping providers Mytoys, Mirapodo, Yomonda and Limango belong to the Mytoys Group. The Executive Board of Limango will continue to act independently going forward.


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About Otto Group

Founded in Germany in 1949, today the Otto Group is a globally active retail and services group with around 52,000 employees in 30 major company groups and does business in over 30 countries in Europe, North and South America, and Asia. Its business activities are grouped into three segments: Multichannel Retail, Financial Services, and Service. In the 2019/20 financial year (to 29 February), the Otto Group generated revenues of 14.3 billion euros. With online revenues of approximately 8.1 billion euros, the Otto Group is one of the world’s largest online retailers. The Group’s particular strength is its broad market presence and differentiated product and service offers to diverse customer target groups in almost all of the world’s relevant economic regions. Numerous strategic partnerships and joint ventures provide the Otto Group with excellent opportunities to transfer know-how and leverage areas of synergy potential. Group companies demonstrate a high degree of corporate responsibility and willingness to collaborate with one another; at the same time this guarantees flexibility, customer proximity and optimum target-group appeal in their respective national markets.