Taking on responsibility

What makes collaboration within the Otto Group special? Table football at work – nice. Pumping iron during the lunch break – also good. All this is part of a modern working world. But it's only a small part. Our corporate culture encompasses much more.


Common values are much more than words. They come alive every day in what we do. We implicitly trust our staff and give them a lot of freedom from the word go. We encourage independence and personal responsibility because these are the prerequisites for creativity and innovation, solution-oriented thinking and action taken with courage. Together we are shaping the future viability of our enterprise. Because it is these values and our culture that makes us strong. These are the prerequisites for success in business.

Fairness, transparency, openness, diversity and respect - for us, all this together forms the basis for a collaborative partnership.

At the core of our corporate culture is our responsibility towards the planet and social issues.
A glance back into the history of the Otto Group reveals that the idea of taking responsibility for our actions has been anchored in our corporate goals for decades – specifically through fair and sustainable initiatives and commitments.

We are now taking these values into a new era. Ultimately, we also bear responsibility for how the digital transformation will impact our planet, our society and, last but not least, our people in the Otto Group.

“We are firmly convinced that our customers also appreciate the fact that we cultivate values such as social equality, protection of privacy, the rule of law and, in particular, sustainability in our business activities.”
– Alexander Birken, Chairman of the Executive Board and CEO of the Otto Group