Franziska Welter

Franziska Welter, Diversity-Manager Otto Group


Franziska, you deal with the topic of Diversity in the Otto Group. What does this term refer to?

Diversity means plurality. We understand it to mean sustainable human resources management that takes into account different phases of life and requirements, and makes hidden potential visible. Our focus is on supporting families and work, on the collaboration between young and old, on men and women, on people with and without disabilities, and on people from different cultural origins. Diversity can mean, for example, that a qualified female member of staff can combine her management role well with her desire for a family. Or that employees from abroad who don’t yet speak German fluently can make appropriate use of their abilities and have exciting career prospects.

Why is Diversity so important to the Otto Group?

Especially in times of demographic change and a lack of skilled staff, it’s becoming increasingly important to companies that all their employees are able to develop their full potential – regardless of their gender, age, cultural origin or physical constitution. Diversity also means inspiration, creativity and enrichment; we are working to promote these across the Group, so we’re creating the appropriate structures and framework conditions.

What does a typical day at work look like for you?

There isn’t really a ‘typical’ day – every day is different... that’s diversity in action! I work closely together with various HR departments in the Group. Because I’m responsible for implementing Boost Your Career , our development programme for young female managers, I also travel a lot. When I do get to be at my desk, I plan new initiatives and network with my colleagues. Diversity can only be put into action if you also listen to all the different voices.

What’s your current priority task?

My focus is on supporting young female managers even better and to network them across the Group. We are also working on a pilot project to win employees from different cultural origins for the Otto Group.

Why did you pick the Otto Group as your employer?

The Otto Group is a value and employee-orientated company. The Group’s Diversity Management offers me a richly varied role: the many Group companies with their differing needs provide new challenges almost every day, which are also interesting in a socio-political sense. Here, I’m always right in the middle of what’s happening.