How talent makes a career

Talent is there to be nurtured. This is not only our claim, it is also our passion: discovering potential, developing skills – and respecting individuality. Because professional and personal development belong together.


Our management programmes cover a broad range of topics and development levels. fit2LEAD gets the ball rolling. This is ultimately followed by Lead Factory and uLEAD leadership. We ensure that learning is transferable to the workplace and allow for changing strategic focuses. Other groupwide programmes for managers include the General Management Programme, the Executive Development Programme and the Top Executive Development Programme. For selected target groups there are also specific projects such as a Digital Readiness Programme for managing directors.

On top of this are networking units with top management, blended learning formats and bespoke coaching.

The Otto Group Academy also offers many other courses and workshops. Our aim is to fill management positions in the Otto Group with internal talent. This is why we provide targeted support for the development of employees with management responsibilities. The spectrum of topics ranges from specialist training in areas such as online marketing, e-commerce and controlling to staff leadership, agile working methods and personal career planning.

Time and again, Mentoring has proven to be particularly successful process, with experienced employees passing on their knowledge and experience to a younger generation, creating trusting relationships that enrich both sides.

We are also testing new management roles. For example in the Star Reloaded project at OTTO or in Otto Group IT, with traditional leadership being divided into several management tasks and roles in cross-functional teams. In this context, we are also promoting alternative career paths - such as the expert career path.

The Boost your Career programme is aimed specifically at women. The ten-month, groupwide programme supports promising young female employees with and without management experience, paving the way for them to become managers. Topics include personal skills, sustainable self-efficacy, assertiveness, leadership, networking and collaboration.