Operational excellence: how we are driving digital change in the Group.

Few sectors reinvent themselves as often as online retail. A broadly diversified team of experts ensures that the Otto Group’s online shops keep pace.

Data are the core currency in e-commerce. Making them usable for Group companies and their customers is a job for Business Intelligence.

As a hothouse for innovative business models, the Otto Group’s strategy experts ensure the progressive development of the company portfolio.

The Otto Group’s internal management consultancy creates new perspectives in projects in all business areas at home and abroad.