Since more than 60 years OTTO is one of the most successful e-commerce companies and the largest online retailer of fashion and lifestyle products for end-consumers in Germany. Today, the company generates more than 90 percent of total sales through the award-winning online shop otto.de and further specialist online shops.
In recent years, OTTO was able to prove that tradition and modern spirit can be combined in this day and age and that they can be success factors: In the tradition of corporate values which focusses on the customer, but also in the tradition that OTTO knows that this can only be achieved with dedicated and satisfied employees. Modern for OTTO means to be curious, to promote innovation and to provide the appropriate framework. Trends and changes in consumption and buying behaviour are transmitted quickly and intelligently to its own business model. OTTO uses latest technology and modern means and is a trendsetter for the industry.
For OTTO success does not mean "bigger, faster, more ...", but to ensure sustainable development in order to stay attractive for future generations - customers, employees, shareholders.