The MYTOYS GROUP is the no. 1 online retailer for family shopping in Europe. The award-winning family of brands include shopping deals of myToys, limango, mirapodo and yomonda, which in total generated a turnover of 617 million euros in fiscal year 2017/18. The MYTOYS GROUP ranks among the most successful e-commerce companies in Germany.
Based in Berlin, since 1999 the Group operates with its brand myToys the no. 1 online shop for toys and child-related products in Germany, as well as stores of the same name. It is one of the leading multi-channel providers for children's assortment in the German-speaking countries.
Since 2013, the online shoe shop mirapodo and the shopping club limango are part of the Group. In 2016, the home and living shop yomonda went online. The MYTOYS GROUP currently employs over 2,000 people.