BPK 2021

Annual Press Conference of the Otto Group 2021

Otto Group has mastered a challenging financial year with bravura

Despite the enormous challenges posed by the COVID-19 pandemic, the Otto Group wrapped up the past financial year 2020/21 (to 28 February) with outstanding success. The Group was able to increase its global revenue on a comparable basis by 17.2 percent to 15.6 billion euros.

In the following, we are making a wide range of digital content available to media representatives. This includes images and text material relating to the Otto Group's business development in the 2020/21 financial year. The material is freely available.

 
Press Release

Press Release

Despite the enormous challenges posed by the COVID-19 pandemic, the Otto Group wrapped up the past financial year 2020/21 (to 28 February) with outstanding success. The Group was able to increase its global revenue on a comparable basis by 17.2 percent to 15.6 billion euros.

Further, pure e-commerce revenues grew significantly worldwide by 25.6 percent on a comparable basis to 9.9 billion euros. In Germany, revenues rose to 7.0 billion euros. The Otto Group thus achieved a 24.1 percent growth in online revenues in its domestic market, much above market growth levels in German e-commerce.

Here you can download the press release on the annual press conference.

Annual Report 2020/21

Annual Report 2020/21

Due to the many years of consistent and focused digital transformation of the business models and sales channels and the Kulturwandel (cultural change) we have lived through, the Otto Group is in a great economic position after the 2020/21 financial year. With a further development of the previous focused growth strategy for the coming years, we have set ourselves new, even more ambitious goals.

Read more in the Annual Report 2020/21.

Media Content

Media Content

In the following we provide current printable images of our Executive Board members.

Please use the following photo credit when using our images: © Otto Group.

 
 

Recording Annual Press Conference

Here you will shortly find the recording of this year's Otto Group Annual Press Conference.

Alexander Birken, Chairman of the Executive Board and Chief Executive Officer of the Otto Group, and Petra Scharner-Wolff, Executive Vice President Finance, Controlling and Human Resources, present the results of the past financial year 2020/21 (to 28 February) and report on the Otto Group's strategy and plans.

 
 
Otto Group Path

Our Strategy:
Otto Group Path

Those who know their destination will find their way. The Otto Group Path, which was established in 2017, has clearly set the direction in recent years – with success. It has enabled us to achieve our primary goals early for revenues (on a comparable basis) and profitability up to the financial year 2022/23. We have also largely achieved the goals set out in our CR Strategy 2020 launched in 2012. But we do not and, above all, cannot rest on our laurels – which is why a new,
focused strategy will guide us in the coming years. It is based on the foundation of the vision that our shareholders Prof Dr Michael Otto and Benjamin Otto developed together with the Executive Board for the Otto Group: “Responsible
commerce that inspires”. The further developed Otto Group Path provides clarity for the coming years and shows with what ambition, which values and in which ways we want to bring the vision of the shareholders to life.

Now –  The Otto Group sustainability magazine

„NOW“ –
The Otto Group sustainability magazine

Not classic corporate publishing, but not a purely journalistic product either. In cooperation with the makers of GEO magazine from the renowned Hamburg publishing house Gruner + Jahr, the Otto Group has launched the sustainability magazine "NOW". On 108 pages, the magazine takes a critical look at the sustainability activities of the Otto Group and its foundations. The publication addresses decision-makers and multipliers from the media, politics and society as well as the approximately 50,000 employees of the Otto Group worldwide. In 16 articles, reports and interviews, respected and, above all, independent journalists describe the challenges that the Otto Group, as a globally active corporation, has to face in taking responsibility in a socio-political context. 

This is how we mastered the Corona Year 2020 in the Otto Group together

Lockdown, uncertainty, contact restrictions, empty offices and colleagues who only see each other virtually.

But also a completely new, trusting and open collaboration, a willingness to find solutions and innovative strength, the successes of our many years of cultural change and the great achievements of the approximately 50,000 people in the Otto Group:

That was our year 2020.

 
 
 

Inside the Otto Group: Topics that inspire us to action

The Otto Group is concerned with the core issues of a modern society, including the future of work, value-oriented action and the opportunities and challenges of the present. In doing so, we have the clear aspiration to work in an entrepreneurial manner and at the same time with an eye for the consequences of our actions - also and especially in times of crisis. Even if the Otto Group has a lot of tailwind for its business due to its successful financial year, the globally prevailing corona pandemic will not leave us unaffected, as it continues to determine economic, political and social life in almost all countries of the world. Nevertheless, despite high health protection requirements in almost all 30 countries in which the Otto Group is active and which are or were affected by the global lockdown, the performance of the entire value-chain was almost maintained.

A year full of challenges and imponderables due to lockdowns and restrictions. But also a year with many seized opportunities that show how the Otto Group has stayed on course thanks to its digital transformation, which was initiated at an early stage. At this point we have summarised what has moved us most in these special times.

Opportunities
Responsibility
Future work
 

We seize opportunities   

In the Otto Group, we have always taken challenges and upheavals as opportunities. Our willingness to change and grow helps us to do this: to drive innovation, to constantly and critically scrutinise our structures and processes, to consistently digitalise business models, to adapt them to new circumstances and in doing so to open up our ecosystem.  


 
Staying close to the customer in times of distance: How customer care succeeds at the Otto Group

Staying close to the customer in times of distance: How customer care succeeds at the Otto Group

Personal contact to customers is and remains an essential mark of quality in online retailing. But how can this be guaranteed in times of social distancing? Three examples from the Otto Group.

 
Hermes Group continues on the road to success: Turnover up 9.0 % to €3.5 billion

Hermes Group continues on the road to success: Turnover up 9.0 % to €3.5 billion

The Hermes Group continues to write its success story. In the financial year 2019/20, which ended on 29 February, the Group once again recorded profitable growth.

 
 
The impact of Covid 19: How we are mastering the crisis

The impact of Covid 19: How we are mastering the crisis

Published opinion these days often cites the Otto Group as one of the winners of the current crisis. After all, our Group of companies with its 30 major subsidiaries in 30 countries is held to epitomise the current alleged boom in online retail trade. But the truth is not that simple.

 
 

We take responsibility  

Even in times of high economic challenges, it is important to us to live up to our long-standing claim to responsible action. True to the vision of "Responsible Commerce that inspires", which we developed together with our Shareholders, this is reflected, for example, in fair relationships with our business partners and suppliers in developing countries. The Otto Group's high standards of sustainable production and transport along the entire value chain are also being pursued consistently and with undiminished vigour, as is the path we have embarked on towards climate neutrality by 2030. We are also committed to responsible digitisation within the Group, but also in society as a whole.


 
Otto Group company vaccination centres ready to go

Otto Group company vaccination centres ready to go

A few weeks ago, the Otto Group announced that it would offer all colleagues in Germany voluntary and free Corona vaccination.

 
Crate & Barrel joins the 15percentpledge

Crate & Barrel joins the 15percentpledge

Many countries around the world are still struggling with the consequences of the corona lockdown. Suppliers and their employees in sourcing markets are particularly affected by this. There is a ray of hope: in all the factories producing for the Otto Group, production is running again after isolated closures.

 
Production running in sourcing markets – though situation still tense

Production running in sourcing markets – though situation still tense

Many countries around the world are still struggling with the consequences of the corona lockdown. Suppliers and their employees in sourcing markets are particularly affected by this. There is a ray of hope: in all the factories producing for the Otto Group, production is running again after isolated closures.

 
Corona - Humanitarian disaster hovering over developing countries

Corona - Humanitarian disaster hovering over developing countries

The corona pandemic is hitting developing countries with full force. How are Otto Group companies dealing with their suppliers?

 
Prof Dr Michael Otto and others with a clear appeal

Prof Dr Michael Otto and others with a clear appeal

"Governments are now working to rebuild the world after the pandemic. This is a great opportunity to create more resilient societies and a sustainable and crisis-proof economy. Economic stimulus packages must therefore be put together in line with the Paris Climate Change Agreement."

 
No excuses - climate protection even in times of corona

No excuses - climate protection even in times of corona

The corona crisis is threatening to brush aside key discussions on climate protection. The Otto Group denounces such a development as it looks to assert its commitment to its ambitious environmental and climate protection goals. Together with Prof Dr Michael Otto, Chairman of its Supervisory Board, the Group is committed to keeping the issue both on its own and on the political agenda.

 
Otto Group companies donate corona protective material to Hamburg hospitals and to care and nursing homes

Otto Group companies donate corona protective material to Hamburg hospitals and to care and nursing homes

OTTO, Bonprix and Hermes together are donating 175,000 face masks, 25,000 protective glasses and face shields as well as 3,300 overalls to two clinics as well as to care and nursing homes in Hamburg.

 

We  shape the future of work

The Kulturwandel 4.0 (cultural change) is the initial driver for the future viability of our group of companies. It has changed the working environment of the Otto Group for the long term and shapes our view of the future. Together we have implemented new models of cooperation and new ways of transferring knowledge, learning and networking. An open culture of error, flat hierarchies, agility and the technological basis for comprehensive company-wide collaboration allow us to actively shape the working environment of tomorrow, the future of our collaboration. 


 
Diversity at a distance: Why corona can also be an opportunity

Diversity at a distance: Why corona can also be an opportunity

What moves employees and decision-makers - even in times of Corona - especially when they think about diversity in business? What concrete demands do they make? Above all: Why is it worthwhile to promote diversity?

 
The Otto Group in moving pictures

The Otto Group in moving pictures

What happens in the company or on the campus? On our YouTube channel you will find numerous articles on topics such as cultural change and digitisation.