Revenue
Our future:
powered by
people and tech

The “Responsible commerce that inspires“ vision sets the guidelines for the Otto Group. It emphasizes the relevance of sustainable commerce and sustainable business practices and formulates the clear commitment to combining economic success with social and economic responsibility. As the largest online retailer of European origin, the Otto Group already today is shaping the digital retail and digital services of the future by drawing on its strength, market significance and values.
The Strategy 2030 sets out five strategic priorities around which the Otto Group aligns its business activities: “Inspiring customers“, “Scaling and diversifying“, “Increasing profitability and investment capability“, “Creating competitive tech capabilities“ and “Creating a culture of performance“.
The goal: a scalable, high-performing portfolio of strong, competitive and tech-driven companies that inspire customers and act responsibly.
Revenue
EBIT
Customers worldwide
Driven by a passionate and entrepreneurial performance culture, the Group leverages its long-standing market expertise and technological competence to inspire its 42 millions of customers with strong quality products, unique product ranges and differentiating services. In doing so, technology and AI are primarily used to strengthen the company's future viability.
The Otto Group successfully concluded the 2025/26 financial year despite the challenging market environment. Revenue remained stable on a like-for-like basis while earnings, particularly in terms of EBIT, improved significantly. In its first year under the leadership of CEO Petra Scharner-Wolff, the Group took decisive steps towards achieving even greater resilience and sustainability in these volatile and challenging times through operational improvements and a focused strategy aimed at enhancing profitability and liquidity.
© picture credits Otto Group