3min

Financial year 2025/26

Our future: powered by people and tech

Our future: powered by people and tech
Our future: powered by people and tech

The “Responsible commerce that inspires“ vision sets the guidelines for the Otto Group. It emphasizes the relevance of sustainable commerce and sustainable business practices and formulates the clear commitment to combining economic success with social and economic responsibility. As the largest online retailer of European origin, the Otto Group already today is shaping the digital retail and digital services of the future by drawing on its strength, market significance and values.

The Strategy 2030 sets out five strategic priorities around which the Otto Group aligns its business activities: “Inspiring customers“, “Scaling and diversifying“, “Increasing profitability and investment capability“, “Creating competitive tech capabilities“ and “Creating a culture of performance“.

The goal: a scalable, high-performing portfolio of strong, competitive and tech-driven companies that inspire customers and act responsibly.

EUR 13.8 billion

Revenue

EUR 641 million

EBIT

42 million

Customers worldwide

Building a strong
foundation for the future

Petra Scharner-Wolff
Petra Scharner-Wolff
© Christopher Busch

The Otto Group was able to hold its own well in a challenging environment for all market participants and looks back on a very successful financial year. The group stabilized its revenues on a comparable basis and achieved a clearly noticeable improvement in earnings. The focus on profitability and liquidity continues to pay off, as does the concentration on scaling successful business models. At the same time, the corporate group was an early adopter of the transformative power of generative AI and is a technology pioneer in retail. The Otto Group is well positioned to meet upcoming challenges and to shape its future sustainably successfully.

Petra Scharner-Wolff
Petra Scharner-Wolff
© Christopher Busch

Building a strong
foundation for the future

The Otto Group was able to hold its own well in a challenging environment for all market participants and looks back on a very successful financial year. The group stabilized its revenues on a comparable basis and achieved a clearly noticeable improvement in earnings. The focus on profitability and liquidity continues to pay off, as does the concentration on scaling successful business models. At the same time, the corporate group was an early adopter of the transformative power of generative AI and is a technology pioneer in retail. The Otto Group is well positioned to meet upcoming challenges and to shape its future sustainably successfully.


Successful
generational change

Prof. Dr. Michael Otto
Prof. Dr. Michael Otto
Benjamin Otto
Benjamin Otto
© Christopher Busch

The end of the 2025/26 financial year marked the end of an era as well: Benjamin Otto has taken over main responsibility for the Group from his father Prof. Dr. Michael Otto. In this interview, the two reveal why the Otto Group is built on a strong foundation, describe the challenges facing the Group and outline what needs to change and why values still point the way.

Successful
generational change

Prof. Dr. Michael Otto
Prof. Dr. Michael Otto

The end of the 2025/26 financial year marked the end of an era as well: Benjamin Otto has taken over main responsibility for the Group from his father Prof. Dr. Michael Otto. In this interview, the two reveal why the Otto Group is built on a strong foundation, describe the challenges facing the Group and outline what needs to change and why values still point the way.

Benjamin Otto
Benjamin Otto
© Christopher Busch

Stories:
our future

Driven by a passionate and entrepreneurial performance culture, the Group leverages its long-standing market expertise and technological competence to inspire its 42 millions of customers with strong quality products, unique product ranges and differentiating services. In doing so, technology and AI are primarily used to strengthen the company's future viability.


Successful financial year 2025/26: The Otto Group posts significant progress across all profit levels

The Otto Group successfully concluded the 2025/26 financial year despite the challenging market environment. Revenue remained stable on a like-for-like basis while earnings, particularly in terms of EBIT, improved significantly. In its first year under the leadership of CEO Petra Scharner-Wolff, the Group took decisive steps towards achieving even greater resilience and sustainability in these volatile and challenging times through operational improvements and a focused strategy aimed at enhancing profitability and liquidity.

Recording of the Press Conference 2026

Images

© picture credits Otto Group

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