The Witt Group is one of the leading specialists in textile retail for the target group of women aged 50-plus. As an international mail-order company with a tradition of more than 110 years, the Witt Group knows its target group like no other. More than 3,100 employees contribute their know-how to become the largest textile group in the 50-plus market. Since 1987 the omni-channel retailer from Weiden in Bavaria, Germany, has been part of the Otto Group.
With ten brands, the Witt Group meets the needs of its target group - not only in Germany, but also in other European sales regions as well as in the United States. In its activities, the company pursues a consistent strategy of internationalisation based on an omni-channel concept: the combination of stores, catalogue and online shops.
With 18 online shops, around 120 stores and over 440 different catalogues, the Witt Group reaches its customers in Germany and abroad. The company provides specific offers for different lifestyles with its brands "Witt Weiden", "Sieh an!", "création L", "ambria" and "wäschepur". And with "Witt International", "Your Look...for less!" and "Moda Vilona", the Group adapts the different concepts to the needs of its customers abroad. Since December 2019 the brands heine and helline belong to the Witt Group.
As a modern employer, the Witt Group is building on qualified junior employees. Whether it is an apprenticeship programme, dual studies, an internship or a direct entry into the company - the Group is committed to ensuring that its employees feel comfortable. In addition to professionalism and success orientation, a good work-life balance as well as family-friendliness are integral parts of the company culture. Besides various part-time models, the company has an own nursery (KiWitt) since autumn 2014. All these benefits are reflected in various awards: in 2020, the Witt Group received the "Top Employer" award from German news magazine Focus for the eighth time in a row. In addition, it belongs to one of the Fair Companys and receives top marks on the independent employer rating platform "kununu".