With its head offices in Salzburg and Graz, the Unito Group is a subsidiary of the Baur Group and thus forms part of the Otto Group. With 596 employees and a revenue of 341.2 million euros in the 2016/17 financial year, the Unito Group is active in Austria, Germany, Switzerland, South Tyrol, Czech Republic, Slovakia and Hungary. The Unito online platforms recorded more than 80 million visits and 3.2 million active customers during the 2016/17 financial year.
In Austria the Group is represented through the brands Universal, OTTO, Quelle, Lascana and Ideas for Home, as well as through the financial-services provider Oko. In Switzerland the Unito Group markets the brands Ackermann, Quelle, Lascana and Ideas for Home, while in Germany it markets Quelle. Since the provisional takeover of Otto Central Europe GmbH, the group represents the brands OTTO, Lascana and Sheego in the Czech Republic, Slovakia and Hungary.