About You is a fashion and technology company based in Hamburg, Germany. The fashion online shop digitises the classic shopping stroll, creating a personalised shopping experience adapted for the smartphone. At About You, the focus is on the customer, helping them express their individuality through fashion. Targeting men and women aged 20 through 49, aboutyou.com and the multiple award-winning About You mobile app contain a treasure of inspiration and a selection of over 350,000 products from more than 2,000 brands. About You is one of the largest fashion and lifestyle platforms in Europe with more than 27 million monthly active users.
The fasion online store is currently represented in 19 European markets. With the About You Cloud, the fashion tech company also offers its own e-commerce infrastructure as a licensed product. In 2019/20, About You generated revenue of €742 million.
About You GmbH was founded in 2014 as a subsidiary of the Otto Group and is now part of the Group as an associated company. The management team includes multiple founders and digital experts Tarek Müller (32, responsible for marketing and brands) and Sebastian Betz (30, tech and products) as well as former Roland Berger strategist Hannes Wiese (38, operations and finance).
Since its launch in 2014, About You has joined forces with several strategic partners to further accelerate growth, capture greater market share and tap new markets. In addition to the Otto Group, these include Heartland A/S, GfH - Gesellschaft für Handelsbeteiligung mbH, German Media Pool and Seven Ventures.