About You is a fashion and technology firm based in Hamburg, Germany. The online fashion shop digitalised the classic shopping stroll through the high streets for its customers: by adapting to each shopper’s individual style, it creates a personalised store which only displays relevant products, trends, and outfit suggestions. At About You, the focus is on the customer and therefore on countless different personalities which are expressed through fashion with the help of About You.
Aimed at men and women aged 20 through 49, aboutyou.com and the About You mobile app contain both wide-ranging inspiration and a selection of over 150,000 products from more than 1,000 brands. These include the retailer’s own brand, Edited the label, which offers a unique range comprising fashion, accessories, and footwear for fashion-conscious women at its online store of the same name, edited.de.
The company also organises the About You Awards, which were first presented to Germany’s most influential social media celebrities on May 4, 2017. In addition to this, the firm expanded its business activities in December 2017 by launching the About You Cloud, making its e-commerce infrastructure available to other e-tailers as a licensed product.
About You GmbH is part of Collins GmbH & Co. KG, a subsidiary of the Otto Group. The management team consists of two serial entrepreneurs and digital experts - Tarek Müller and Sebastian Betz - along with the former Roland Berger strategist Hannes Wiese. With a growth rate of over 100 percent, About You is one of the fastest-growing e-commerce businesses in Europe. The online retailer has already won multiple awards, including being named Germany’s best online shop by Internet World Business three times (in 2015, 2017, and 2018).