Otto Group companies and companies in which we have shareholdings regularly win awards – for customer orientation, sustainability and as an employer. Here’s an overview.

April 2019

The Otto Group's internal news app og2go was awarded the International German PR Award 2019 in Stuttgart on 11 April. The app reaches tens of thousands of employees who are able to access the latest news from the Group on their mobile devices every day. The International German PR Award honours professional communication campaigns and the people behind them.


November 2018

The Otto Group was honoured for its sustainability management with the first Corporate Culture Award in the category "Shared Value". For more than 30 years, the Otto Group has combined entrepreneurial goals with responsibility towards people and nature, thus shaping the company's culture in a sustainable way. The award ceremony took place on 15 November 2018 as part of the 10th German Business Forum in Frankfurt's Paulskirche.


March 2018

After being awarded the national Global Innovation Award (gia) in November 2017, Manufactum also won at international level during the International Home + Housewares Show in Chicago for its department store in Bremen. With the gia Global Honoree, the International Houseware Association recognises those retail concepts that are industry leaders in terms of innovation and excellence.


And the winner is...About You, again! The Startup won the prestigious 'New Work Award' for its new leadership programme 'Circle Lead Developers'. The prize, rewarding companies who care about flexible working hours, is sponsored by the social network XING. 


We are proud to announce that this year's Internet WORLD BUSINESS Shop-Award went to About You, winning the prize for the company's innovative online shop. Like last year, the Startup received the award in the category  'Best Online Pure Player'. 


February 2018


A very special award for Hermes: The logistics expert received the prestigious Hanse Globe Award 2017. Every year, the Hanse Globe rewards companies who set new standards in terms of logistics and sustainability.


Another prestigious award for our annual report "Hello Future". At this year's TDC Award 2018, our ambitious project won one of the world's most prestigious design awards. Good to know: All winners of the TDC Award will be featured in the yearbook of the Type Directors Club "Typography 39" and presented at the award exhibition in New York.


December 2017


Bonprix has reason to celebrate: The international fashion company received the European Excellence Award in the "Fashion & Beauty" category for its "Pink Collection", aiming to draw more attention to the aspect of early breast cancer detection. Over the past ten years, the European Excellence Awards have been rewarding special campaigns in the PR and communications industry.


November 2017


HEEEELLLLO PRRIIZE! The special interest magazine 'PR Report' awarded outstanding PR work - for the 15th time already. The annual report of the Otto Group 2016/17 won in the category 'Corporate Media -- analogue'. 


October 2017


For the seventh time already, the Otto Group shareholder 'Küche&Co' received the 'Service-Champion Gold' Award. The Company is among the best German kitchen shops. Every year, the ServiceValue GmbH – together with the daily DIE WELT – awards kitchen specialists who care about great customer service.


March 2017

Shopping24 GmbH and into-e GmbH, both companies of the Otto Group Digital Solutions, receive the EHI Science Award for the best cooperation between practice and science in Germany. The award is based on a joint project with the TU Darmstadt and the University of Passau.


Like in the precedent years, the independent Top Employers Insitute ranks Hermes among Germany's top employers. In addition, the Otto Group company receives the 'Hamburg's Top Employer' Award, which is based on an extensive employees survey.  


February 2017

It's about you. Being a first mover regarding personalised customer experience, About You received the 'INTERNET WORLD Business Shop-Award' in the category 'Best Online Pureplayer'. 


The Manufactum department store and bread & butter ("brot&butter") in Bremen won the "Store of the Year 2017" award in the category "Living". The jury particularly highlighted the high attractiveness and the nature and flair of the new department store and sees it as a successful example of the future over-the-counter retail. Manufactum won this prize for the third time after 2005 for Düsseldorf and 2007 for Munich. The award is given annually by the German Retail Association (HDE).


Customers who visit the online shop of About You no longer have to click through an entire product range. Instead, they can choose their preferences, designing their own personalized online shop. Having set new standards in the world of online shopping, the Startup won one of the acclaimed "Retail Technology Awards Europe" in the category "Best Customer Experience". Congratulations!


January 2017

Küche&Co wins the "Wohnidee Leseraward 2016" in the design category. The excellent award-winning kitchen model with its modern concrete look and clear lines received 37% of the readers’ votes. Way ahead of the other nominees, the design kitchen by Küche&Co was the clear winner.


December 2016

Double success for and At this year’s "OnlineStar", an audience award for the most popular websites of the year, the OTTO and Bonprix websites rank #1 and #3, respectively, in the category "best fashion and lifestyle site".


October 2016

Within the scope of the Content World Conference 2016, the re:Blog from OTTO received the German Content Marketing Award, that was conferred by the magazine Absatzwirtschaft, the management forum of the publishing group Handelsblatt and the specialist title Meedia.


Already for the sixth time Küche&Co was awarded from ServiceValue and the newspaper “Die Welt” as the sector winner in Germany’s biggest Service-Ranking. Küche&Co is now owning the title “Service Champion Gold”.


Big honour: For the fifth time Hermes was awarded with the title "Service Champion Gold" in Germany’s biggest Service-Ranking. 


September 2016

In the consumer survey "These are Germany's best Online Shops" several Otto Group subsidiaries were awarded as Germany's best Online Shop from a customer perspective. received the award in the category "Living without Store Network", while Sportscheck could win in the category "Sport & Fitness" and Heine in the category "Fashion without Store Network". MyToys was happy to obtain the award in the category "Child & Baby". The survey was conducted by ntv and the German Institute for Service.



Double Award: in the section “Lifestyle & Shopping” within a ranking from Test Bild about best service quality in Germany 2016/17, Otto was able to secure in each case the first place in the categories “Universal Supplier Online Trade” and “Universal Supplier Mail Order Business”.


Big honour for Shopping 24: The company received the Hamburg Family Seal. The Hamburg Family Seal awards medium-sized companies with a family-friendly enterprise policy.


June 2016

Test winner in the study „Kitchen Studios 2016“: Küche&Co was acclaimed as a test winner in independent consumer tests among 10 competitors on behalf of the German Society for Consumer-Studies. The renowned kitchen trader was able to prevail clearly against the competition with a score of 1,7 and 90% goal achievement. Within the investigation of the service- and consulting quality, Küche&Co ensured consecutive top ratings for the second time. 


May 2016

Great success for Küche&Co: Germany's biggest franchise company in the kitchen furniture industry received the "DFV-Award 2016" in the category Marketing for the first time. Küche&Co has been awarded because of the marketing campaign that was implemented for the professional-chef kitchen.


April 2016

2 Flaps for Heimat and OTTO: The christmas short movie „The Letter“ from HEIMAT, was awarded in the category trade in each case with bronze. The flap is the most prestigious award for commercials in German-speaking countries and awards outstanding productions.


February 2016

That's how winners look like! About You received the " Business Shop-Award" as the best mobile shop. Moreover, from Collins obtained the third place in the category "Online Pure Player".


Double award for sheego: the company achieved the special award "Best of Show" as well as the first place in the category "Best Online Shop of Brand Manufacturers". The E-Commerce trade magazine INTERNET WORLD Business was searching for the best online shops in german-speaking countries for the fifth time. 


January 2016

Great success for Witt: In the ranking of the news magazine Focus, the Witt Group ranks among Germany‘s best employers since 2013. This year, Witt was awarded as a top employer again. Furthermore, the company gets assessed separately in the category trade and fashion since 2014.


Küche&Co was celebrating a great success right at the beginning of the new year: As the first distributor, Germany's number one in the category kitchen-franchising has been awarded with the "Kitchen Innovation Award".Küche&Co received the prestigious award due to the professional-chef kitchen that was developed in cooperation with RTLII-professional-chef Ole Plogstedt.


November 2015

Great honour: Blue Yonder received the Experton Big Data Leader Award 2016. At the third independent provider comparison in Big Data environments, Blue Yonder defended it’s position in leader-quadrant against competitors. This success is caused by the company’s leading forecasting software.


At the first-time participation in the Quality Initiative for health management, the Hanseatic Bank received the Corporate Health Award. Due to the conferred predicate “Excellent”, the Hanseatic Bank is one of Germany's healthiest companies. Evaluation criteria were quality as well as effectiveness of health management.


The employees of Shopping24 Internet Group from Hamburg voted the company of the Otto Group most popular employer in the " trade and consumption " industry . In the ranking the start-up reached 4.45 out of 5 points on the evaluation platform kununu.


About You was awarded the "Innovation Award of Trade" of the trade association Germany (HDE) in Berlin. This award for the most innovative approaches in the German retail sector was handed out for the first time.


October 2015

Bonprix received the Webshop Award Germany 2015-2016. At Germany’s biggest costumer survey, Bonprix has been ranked as the most famous online shop in the category women’s fashion. Evaluation criteria were price, service and assortment.


For the fourth consecutive year, the Hermes Logistik Gruppe Germany has been awarded the " Service Champion ". In the category "Parcel services", after 2012, 2013 and 2014, Hermes  secured the victory again.


August 2015

The Otto Group Annual Report 2013/14 has won the Red Dot Award "Best of the Best 2015". The Red Dot Award is an international design competition in which every year the best in the industry compete.


June 2015

The jury awarded the Otto Group Logistics Startup Borderguru as best logistics solution at the "Best in eCommerce " , which distinguishes successful practical examples from the online trading and online retailers and e-commerce service providers.


At the first "German Performance Marketing Awards"Bonprix was able to prevail successfully against strong competing brands in the category "Best Performance Display Campaign in Trade".


May 2015

Küche&Co has passed the system check of the German Franchise Association with distinction for the second time. As a certified full-member Küche&Co received the "F&C Award Gold".



Yapital is excellent mobile payment! The company was honored at this year's ICT Spring in Luxembourg as " Innovation of the Year ".


The German Franchise Association honored Küche&Co-studio-owner Rico Tischer from Pforzheim for his outstanding business success and appointed him as "Franchise Founder of the Year 2014".


Among university graduates the Otto Group is increasingly seen as an attractive employer. This is confirmed by the results of the trendence Graduate Barometer 2015: The Group was able to improve by eight places in the overall ranking and is now ranked 56. The ranking currently includes almost 100 companies.


March 2015

Internet World Business Shop Award 2015: Fashion Startup About You was crowned winner of the categories “Best Online Pure Player” and "Best of Show". Plus Size Label Sheego took third place in the category “Best Mobile-Shop”.


3Suisses has been ranked 1st French e-commerce site in France and 7 in USA/Europe for the quality of the shopping experience in the 2015 eShopper index, an analysis and ranking of 111 leading’s E-Commerce ecosystems through 250 criteria before, during and after purchase.


January 2015

Multichannel-Retailer OTTO managed to prevail against renowned competitors such as Amazon and Tchibo at the German Online Commerce Award 2015 and wins in the category “best generalist”.


December 2014

The effort to improve IT-Competence of its own junior staff was crowned with success – Multichannel-Retailer OTTO was awarded the supreme award to be granted by the jury of the "HR-Excellence-Awards 2014" in the category "Corporate Learning and Development Strategy."


November 2014

On behalf of the news channel N-TV the German Institute for Service Quality evaluated the performance of 15 known distance sellers, including five companies of the Otto Group. Test winner of the study "Online Shops universal mail 2014" came out to be Multichannel-Retailer OTTO (quality assessment: "good").


Otto Group received the renowned "German Retail Prize” in the category "Management Performance" at the German Retail Convention in Berlin.


Prestigious award for a pioneering company: Yapital was presented with the Future Economy Award at the Luxembourg Finance Management Summit.


This year the "Best Practice Award – Business Intelligence und Analytics" in the category "Group" went to OTTO. The prize is presented by the Business Application Research Center (BARC), an independent consultancy firm.


October 2014

On October 23, the Association of Communications Agencies (GWA eV) honored the image campaigns of OTTO written by lead agency Heimat in Berlin with the Effie trophy, also known as the industry's Oscar.


September 2014

Roombeez, the new living and lifestyle Blog by OTTO, has won the Digital Communication Award 2014 in the category "Blogs".


The sustainability management of the Otto Group was awarded the CSR Award of the German Federal Government (“CSR-Preis der Bundesregierung”) in 2014. The decisive factor was the impACT methodology that allows for the environmental and social assessment of activities along the entire value chain and thus creates the basis for a fact-based decision-making for the implementation of CR measures.


August 2014

OTTO wins the popular public award "OnlineStar" also in 2014: Internet users from Germany, Austria and Switzerland voted for their favourite websites. Online retailer reached the first place in the "Best website for fashion and lifestyle"-category.


July 2014

Internet Full service provider PSW GROUP, with a focus on internet security, intensively tested three apps for mobile payment. Yapital emerged as the „clear winner“.


Küche&Co: Business newspaper FOCUS-MONEY was searching for the best kitchen supplier in Germany and thus tested 11 kitchen retailers such as 5 funiture companies. In the category “Best customer service” the Otto Group Company takes first place.


June 2014

At the BT Retail Week Technology Awards 2014 in London, retailer OTTO prevailed against six rivals in the category "Customer insights project of the year".


Yapital is honored for its innovative payment app with the "eco Internet Award" in the category "Mobile".


May 2014

RatePAY wins not one but two prizes at the trade fair "tools": The Online payment provider was awarded „Best in E-Commerce” and „Best E-Payment-Integration”.


April 2014

For the application and integration of the software ,predictive analytics' OTTO was voted winner in the large company category at the German Innovation Award. The prize is awarded, among others, by the weekly „Wirtschaftswoche“.


Trade and logistics provider Hermes was honored as „Air Quality Partner 2014“. The jointly initiated award by the Free and Hanseatic City of Hamburg and Hamburg’s economy was awarded for it’s extensive commitment to low-emission mobility - both in package delivery and in terms of the transportation behavior of its employees.


February 2014

Within the renowned Potentialpark-Ranking, the Otto Group is with position 5 and 6 in the categories Online-Application and Career Website one of the leading German companies in Online Recruiting. All in all, the Otto Group occupies position 6 in Online Communication with potential applicants and is thereby part of Top 10 of the German companies.


At this year’s "Brand Index Top Performer“, SportScheck and OTTO made it into the top 5. In the current edition, 600 famous german brands were analyzed and 320,000 interviews with consumers have been evaluated. Since 2008 famous german brands are reviewed in regard to their image once a year.


December 2013

Consumers selected five brands of the Otto Group among the best online shops in Germany. This was highlighted in the study entitled "Top Shops 2013", published by the specialists magazine “Textwirtschaft”. Heine was placed first in the ranking, followed by Schwab, Baur, OTTO and Bonprix.


Once again was voted "best website" in the shopping category at the "website of the year"-competion. It's the seventh consecutive victory for the online retailer. The prize is awarded to the website, which achieved the best overall score in the area of ​​content, navigation and design.


October 2013

Otto Group’s multichannel-provider was awarded family-friendly company number one in the category “toys and baby hardware”. The “Family-friendly companies”-competition is conducted yearly by the indepentent analyst ServiceValue. In the inter-branch-ranking achieved the seventh place.


Küche&Co, Germany's largest franchise system for the installation of kitchen, was honoured “best kitchen store” for the third time in a row at the "Service Champions 2013”-competition. In addition, the company received gold for its placement among the top 150 companies. In 2013, 1500 companies from diverse sectors were tested.


On October 12th, Dr. Michael Otto has been honoured with the Steiger-Award. The Chairman of the Otto Group Supervisory Board received the prestigious award as a role model "for reliability, humanity and loyalty" in the environmental sector. The Steiger-Award is considered the most prestigious distinction in the 'Ruhr' and is awarded to national and international figures from politics, business and culture.


September 2013

For traders a digital strategy means far more than building an online store – which the Otto Group hat recognized. For that reason the globally operating retail and services company gains 208 of 280 possible points in the category "trade" of the "Digital Readiness Index" which means second place. Initiator of the ranking is the digital agency


Otto Group dominated in the study "Digital Brand Champion" with six brands in the top ten in the distance selling category. OTTO, Bonprix Baur, Quelle, Neckermann and Schwab convinced the jury with their digital brand strategies. The prominent ranking is conducted by the Berlin strategy agency diffferent and the business newspaper Wirtschaftswoche.


August 2013

Dr Michael Otto is been appointed Honorary citizen of the Free and Hanseatic City of Hamburg. Mayor Olaf Scholz handed him the meaningful certificate.


July 2013

The Business Application Research Center identifies Blue Yonder as the fastest-growing business intelligence company in Germany. The Karlsruhe-based Software provider wins the top spot over 250 BI and data management competitors.


Like last year, OTTO got the highest vote at the OnlineStar-Award in the fashion- and lifestyle category. Unlike other awards the community itself decides at the OnlineStar about the winners.


May 2013

Laura Fischer, Community Manager at Otto Group, was honored "Young Professional of the Year" at the PR Report Award in Berlin. The 27-year-old participated in the new initiative "# 30u30" ("30 under 30") which connects young people in the communication sector.


April 2013

Hermes Fulfilment GmbH has been presented with the Logistics Innovation Award of the Association of German Engineers (VDI). The Hamburg-based distance selling services provider was recognised for its outstanding returns management system that moves returned goods, especially fashion items, back through the supply chain quickly and cost effectively.


January 2013

In January 2013, Blue Yonder was honored with the FOCUS Digital Star innovation award in the cathegory "Special B2B". The award acknowledges and promotes digital innovation within German companies demonstrating promising business models or new technology developments.


December 2012

As this year's Human Resources Benchmark by the Cologne-based management consultancy NetFederation has shown, the best german career site is launched by the Otto Group. 100 large german companies were the subject of the study, including RWE, Deutsche Post and SAP Deutschland.


In its 2012 Website of the Year awards, the market research agency MetrixLab singled out for its excellent Website. The shopping platform was named the best website in the “shopping” category. The popular audience award was launched eleven years ago.


November 2012

The Otto Group belongs to one of the healthiest companies in Germany and has been awarded with the Corporate Health Award, which is under the patronage of the Federal Ministry of Labour and Social Affairs.


October 2012

In Berlin, the Otto Group received the “Kulturmarken-Award” for its music project “The Young ClassX”, which was founded for kids and young people in cooperation with the music ensemble “Salut Salon”.


September 2012 At the NEOCOM Gala 2012 was pronounced as "Mail Order Company of the Year" by the German E-Commerce and Distance Selling Trade Association (bvh) and the magazine "Versandhausberater".


August 2012

SportScheck: Test winner in the category "Sports Equipment Retailer" based on a study of the German Institute of Service Quality and the news channel n-tv.


July 2012

OTTO: wins the OnlineStar 2012 in the category "Best Fashion- and Lifestylesite".


June 2012

OTTO: Gold for the blog Two for Fashion in the category "Digital Media B2C" of the Best of Corporate Publishing Award.


Universal: With its "Sunday spot" Universal becomes No. 1 in the category "Speedies" at the Radio Award of Radio Marketing Service (RMS).


OTTO: Two for Fashion wins the "Goldener Funke 2012" in the category "Best Online and Mobile Communications".


Otto Group: In the category "Best Internal Communications', the Otto Group receives for its mission "The power of responsibility" "The German Award for Business Communication".


OTTO: Two for Fashion wins Gold at the Fox Awards.


May 2012

Universal Versand: No. 1 in the ‘Austria’s Most Customer-Focused Service Providers 2012’ contest.  


Otto Group: The International Controller Association (ICV) awards the Controller Price of 2012 to the "service center suppliers traffic" of the Otto Group.


April 2012

Otto Group: With its Annual Report 2010/11, the Otto Group wins the PR Report Award 2012


Otto Group: According to the study "Working in Fashion 2012" of the trade publication Textilwirtschaft, the Otto Group is one of the Top Employers in the Fashion Industry. The company achieves the second place.


Otto Group: For its commitment in the Hamburg Music Project Young ClassX, the Otto Group receives the German CSR Award 2012 in the category "Cultural engagement as an expression of corporate social responsibility".


Otto Group: At the Astrid Awards 2012, the Otto Group Annual Report 2010/11 achieves gold.


March 2012

Bonprix: INTERNET WORLD Business awards Bonprix with the "Shop Award 2012" in the category "Best Mobile Shop".


Unito is "Family-Friendly RETAILer 2012", awarded by the Austrian Trade Association.


Otto Group: The Otto Group wins the "Leader Award in the Digital Age (LIDA) 2012" of the Lower Saxony Ministry of Economics and the network media& economy of nordmedia.


Bonprix: Bonprix wins the "Merkur Award" in the category "online".


February 2012

Otto Group: The CR Report of the Otto Group reaches the 10th place among German largest companies at the IÖW/future-ranking and is number 1 in the sector Trade/Clothing.


Otto Group: The Otto Group Annual Report 2010/11 wins the Mercury Silver Award in the category "Annual Reports - Overall Presentation".


Baur: The German Institute of Service Quality and the news channel n-tv price Baur as the best online shop and give the Service Award 2012 to the company.


Limango: Test winner in the category "Shopping Clubs" of the German Service Awards 2012 based on a study of the German Institute of Service Quality and the news channel n-tv.


Otto Group: No. 3 in Potentialpark’s annual Online Talent Communication (OTaC) Germany ranking 2012.


December 2011

OTTO: The online shop is the most popular site 2011 in the category of shopping, according to a survey by market research firm MetrixLab.


November 2011

OTTO: Gold at the International Corporate Media Award for Two for Fashion in the categorie "Online".


Otto Group: For the new corporate website, the Otto Group gets Silver at the International Corporate Media Award in the categorie "Online".


Blue Yonder gets the Cyber Champion Award 2011/12.


OTTO wins gold at Econ Award 2011 for the "PR-marketing of the Facebook model contest" with the winner "Mr. Brigitte".


UNITO: Primus Award for the "Comeback of the year" of Quelle Österreich.


Otto Group: The Annual Report is No. 3 in the ranking of the ‘Private Public Award’.


October 2011

OTTO: No. 2 in the 'Employability Awards 2011'.


SportScheck: Winner of the special award "Multichannel 2011" with the campaign "We do sports. What are you doing?".


September 2011

Otto Group: Dr Michael Otto, Chairman of the Otto Group Supervisory Board, receives the International TÜV Rheinland Global Compact Award.


July 2011

OTTO: Winner of the OnlineStar 2011, category "Best Fashion- and Lifestylesite".


Otto Group: Dr Michael Otto, Chairman of the Otto Group Supervisory Board, is awarded the Heinz Sielmann Honorary Award.


June 2011

SportScheck: "Retailer of the Year" in the segment "Sports and Leisure".


OFT: A study of the German institute of service quality and TV station n-tv named Otto-Reisen as test winner of travel areas.


May 2011

Otto Group: Dr Michael Otto, Chairman of the Otto Group Supervisory Board, receives the Walter-Scheel-Award.


Otto Group: Thomas Voigt, Director Economic Policy and Communications at Otto Group, is awarded the SignsAward for ‘Innovation’ by Journal International and the ‘Signs’ partners and is named ‘Zeichensetzer des Jahres’.


April 2011

Baur: No. 2 in the ‘German Service Awards’.


Bonprix: ‘Handeln ausgezeichnet 2011’ (Excellent Retailer) distinction from verdi. Hamburg service workers trade union, ‘Retail’ category.


Mirapodo: 3rd prize in the category ‘Efficient Communications’ at the New Media Award 2011.


OFT: is the top scorer in Computerbild’s test of online travel portals.


SportScheck: No. 2 in the ‘Lifestyle & Health’ category of the German Service Awards 2011.


Witt has been named "company of the month" according to regional marketing Oberpfalz.


March 2011

Alba Moda: No. 1 ‘Top Online Shop for Over 40-Year-Olds’ and No. 4 ‘Attractive Platform for Women’s Outerwear’ in the ‘Online Retail 2010/2011’ survey carried out by the trade magazine Textilwirtschaft.


OTTO: No. 2 at the Service Oscars – Winner in the retail sector in the ‘Germanys Most Customer-Focused Service Providers 2011’ contest.


UNITO Versand & Dienstleistungen GmbH: No. 2 in the ‘Austria’s Most Customer-Focused Service Providers 2011’ contest.


Crate and Barrel: CEO Barbara Turf wins Lifetime Humanitarian Award from the Housewares Charity Foundation.


January 2011

Phi-t: Bronze in the Process Optimisation category of the ‘TOP PRODUCT FOR RETAILERS 2011’ contest.


Witt: ‘Excellent’ score and seal of approval for Customer Satisfaction, from TÜV Rheinland 2011, for the Customer Service department.


Witt: Named a ‘Top Company’ with seal of approval by the employer rating web site


Otto Group: Hans-Otto Schrader is named ‘Man of the Year’ by Horizont magazine.