The Otto Group is concerned with the core issues of a modern society, including the future of work, value-oriented action and the opportunities and challenges of the present. In doing so, we have the clear aspiration to work in an entrepreneurial manner and at the same time with an eye for the consequences of our actions - also and especially in times of crisis. Even if the Otto Group has a lot of tailwind for its business due to its successful financial year, the globally prevailing corona pandemic will not leave us unaffected, as it continues to determine economic, political and social life in almost all countries of the world. Nevertheless, despite high health protection requirements in almost all 30 countries in which the Otto Group is active and which are or were affected by the global lockdown, the performance of the entire value-chain was almost maintained.
A year full of challenges and imponderables due to lockdowns and restrictions. But also a year with many seized opportunities that show how the Otto Group has stayed on course thanks to its digital transformation, which was initiated at an early stage. At this point we have summarised what has moved us most in these special times.
In the Otto Group, we have always taken challenges and upheavals as opportunities. Our willingness to change and grow helps us to do this: to drive innovation, to constantly and critically scrutinise our structures and processes, to consistently digitalise business models, to adapt them to new circumstances and in doing so to open up our ecosystem.
Even in times of high economic challenges, it is important to us to live up to our long-standing claim to responsible action. True to the vision of "Responsible Commerce that inspires", which we developed together with our Shareholders, this is reflected, for example, in fair relationships with our business partners and suppliers in developing countries. The Otto Group's high standards of sustainable production and transport along the entire value chain are also being pursued consistently and with undiminished vigour, as is the path we have embarked on towards climate neutrality by 2030. We are also committed to responsible digitisation within the Group, but also in society as a whole.
The Kulturwandel 4.0 (cultural change) is the initial driver for the future viability of our group of companies. It has changed the working environment of the Otto Group for the long term and shapes our view of the future. Together we have implemented new models of cooperation and new ways of transferring knowledge, learning and networking. An open culture of error, flat hierarchies, agility and the technological basis for comprehensive company-wide collaboration allow us to actively shape the working environment of tomorrow, the future of our collaboration.