BPK 2021
 

Inside the Otto Group: Topics that inspire us to action

The Otto Group is concerned with the core issues of a modern society, including the future of work, value-oriented action and the opportunities and challenges of the present. In doing so, we have the clear aspiration to work in an entrepreneurial manner and at the same time with an eye for the consequences of our actions - also and especially in times of crisis. Even if the Otto Group has a lot of tailwind for its business due to its successful financial year, the globally prevailing corona pandemic will not leave us unaffected, as it continues to determine economic, political and social life in almost all countries of the world. Nevertheless, despite high health protection requirements in almost all 30 countries in which the Otto Group is active and which are or were affected by the global lockdown, the performance of the entire value-chain was almost maintained.

A year full of challenges and imponderables due to lockdowns and restrictions. But also a year with many seized opportunities that show how the Otto Group has stayed on course thanks to its digital transformation, which was initiated at an early stage. At this point we have summarised what has moved us most in these special times.

Opportunities
Responsibility
Future work
 

We seize opportunities   

In the Otto Group, we have always taken challenges and upheavals as opportunities. Our willingness to change and grow helps us to do this: to drive innovation, to constantly and critically scrutinise our structures and processes, to consistently digitalise business models, to adapt them to new circumstances and in doing so to open up our ecosystem.  


 
Our Strategy: The Otto Group Path

Our Strategy: The Otto Group Path

Those who know their destination will find their way. The Otto Group Path, which was established in 2017, has clearly set the direction in recent years – with success. But we do not and, above all, cannot rest on our laurels – which is why a new, focused strategy will guide us in the coming years.

 
Staying close to the customer in times of distance: How customer care succeeds at the Otto Group

Staying close to the customer in times of distance: How customer care succeeds at the Otto Group

Personal contact to customers is and remains an essential mark of quality in online retailing. But how can this be guaranteed in times of social distancing? Three examples from the Otto Group.

 
Hermes Group continues on the road to success: Turnover up 9.0 % to €3.5 billion

Hermes Group continues on the road to success: Turnover up 9.0 % to €3.5 billion

The Hermes Group continues to write its success story. In the financial year 2019/20, which ended on 29 February, the Group once again recorded profitable growth.

 
 
The impact of Covid 19: How we are mastering the crisis

The impact of Covid 19: How we are mastering the crisis

Published opinion these days often cites the Otto Group as one of the winners of the current crisis. After all, our Group of companies with its 30 major subsidiaries in 30 countries is held to epitomise the current alleged boom in online retail trade. But the truth is not that simple.

 
 

We take responsibility  

Even in times of high economic challenges, it is important to us to live up to our long-standing claim to responsible action. True to the vision of "Responsible Commerce that inspires", which we developed together with our Shareholders, this is reflected, for example, in fair relationships with our business partners and suppliers in developing countries. The Otto Group's high standards of sustainable production and transport along the entire value chain are also being pursued consistently and with undiminished vigour, as is the path we have embarked on towards climate neutrality by 2030. We are also committed to responsible digitisation within the Group, but also in society as a whole.


 
„NOW“ –  The Otto Group sustainability magazine

„NOW“ – The Otto Group sustainability magazine

Not classic corporate publishing, but not a purely journalistic product either. In cooperation with the makers of GEO magazine from the renowned Hamburg publishing house Gruner + Jahr, the Otto Group has launched the sustainability magazine "NOW". On 108 pages, the magazine takes a critical look at the sustainability activities of the Otto Group and its foundations.

 
Otto Group company vaccination centres ready to go

Otto Group company vaccination centres ready to go

A few weeks ago, the Otto Group announced that it would offer all colleagues in Germany voluntary and free Corona vaccination.

 
Crate & Barrel joins the 15percentpledge

Crate & Barrel joins the 15percentpledge

Many countries around the world are still struggling with the consequences of the corona lockdown. Suppliers and their employees in sourcing markets are particularly affected by this. There is a ray of hope: in all the factories producing for the Otto Group, production is running again after isolated closures.

 
Production running in sourcing markets – though situation still tense

Production running in sourcing markets – though situation still tense

Many countries around the world are still struggling with the consequences of the corona lockdown. Suppliers and their employees in sourcing markets are particularly affected by this. There is a ray of hope: in all the factories producing for the Otto Group, production is running again after isolated closures.

 
Corona - Humanitarian disaster hovering over developing countries

Corona - Humanitarian disaster hovering over developing countries

The corona pandemic is hitting developing countries with full force. How are Otto Group companies dealing with their suppliers?

 
Prof Dr Michael Otto and others with a clear appeal

Prof Dr Michael Otto and others with a clear appeal

"Governments are now working to rebuild the world after the pandemic. This is a great opportunity to create more resilient societies and a sustainable and crisis-proof economy. Economic stimulus packages must therefore be put together in line with the Paris Climate Change Agreement."

 
No excuses - climate protection even in times of corona

No excuses - climate protection even in times of corona

The corona crisis is threatening to brush aside key discussions on climate protection. The Otto Group denounces such a development as it looks to assert its commitment to its ambitious environmental and climate protection goals. Together with Prof Dr Michael Otto, Chairman of its Supervisory Board, the Group is committed to keeping the issue both on its own and on the political agenda.

 
Otto Group companies donate corona protective material to Hamburg hospitals and to care and nursing homes

Otto Group companies donate corona protective material to Hamburg hospitals and to care and nursing homes

OTTO, Bonprix and Hermes together are donating 175,000 face masks, 25,000 protective glasses and face shields as well as 3,300 overalls to two clinics as well as to care and nursing homes in Hamburg.

 

We  shape the future of work

The Kulturwandel 4.0 (cultural change) is the initial driver for the future viability of our group of companies. It has changed the working environment of the Otto Group for the long term and shapes our view of the future. Together we have implemented new models of cooperation and new ways of transferring knowledge, learning and networking. An open culture of error, flat hierarchies, agility and the technological basis for comprehensive company-wide collaboration allow us to actively shape the working environment of tomorrow, the future of our collaboration. 


 
Diversity at a distance: Why corona can also be an opportunity

Diversity at a distance: Why corona can also be an opportunity

What moves employees and decision-makers - even in times of Corona - especially when they think about diversity in business? What concrete demands do they make? Above all: Why is it worthwhile to promote diversity?

 
The Otto Group in moving pictures

The Otto Group in moving pictures

What happens in the company or on the campus? On our YouTube channel you will find numerous articles on topics such as cultural change and digitisation.