Work Places - Creativity needs room to grow!

Work Places - Creativity needs room to grow!

1. Mr. Otto, you basically came up with the initiative for Collabor8. Why is this project so important to you?

It’s a visible sign of Kulturwandel 4.0 (cultural change) in the Otto Group. We have so much talent in the Group that needs to come together. Collabor8 is just what we need. We will obviously also network on other platforms such as ottogroupnet, but personal exchange is still important in this digital age.


Personal exchange is still important in this digital age.
– Benjamin Otto, Shareholder

2. Collabor8 provides an ideal working environment for up to 200 employees to work together over an area of 1,700 square meters. What is the key function in your opinion?

Ideas should be developed in these areas. The heart of the building, the so-called “Arena”, can accommodate 60 employees. Mobile workspaces can be arranged as needed. Quiet areas can be used for tasks requiring a great deal of concentration. But Collabor8 is more than just a working space. It is a meeting place, a forum for creativity. Employees can come together here, hold meetings and swop their offices for an inspiring environment. It’s been scientifically proven that people don’t come up with the best ideas if they sit behind their desks all day!

3. What impact do these areas have within the Otto Group?

The Group will continue to adapt to flexible working requirements in the future. I think it’s great that projects such as Collabor8 create a momentum that can’t be stopped.

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