Is Augmented Reality a game changer, an interesting trend or just much ado about nothing?
See the statistics below for more (source: Statista).
According to a 2017 expert survey by Statista, 44 percent of the respondents consider AR a relevant trend, 21 percent of the interviewees regard it as a game changer and 18 percent think it is too early to predict the future of immersive tech.
The new parcel category calculator enables customers to use their smartphone camera to virtually determine the right parcel size. This eliminates the often tedious use of a tape measure and makes the creation of parcel labels even easier. Find out more.
A virtual room mock-up thanks to augmented reality, high-resolution 360 degree panoramic images and a 3D room planner. At the imm cologne, the world's largest interiors show, OTTO presents digital tools that make online furniture shopping more inspiring and comfortable.
According to a survey conducted among 1000 respondents in Germany, 43 percent have never tried VR glasses, but would if given the opportunity. VR glasses are especially used for sports, gaming and relaxing.
Crate and Barrel, our American subsidiary, helps custormers to visualise their redecoration plans by offering a virtual 3D Room Designer.
Küche & Co has been offering its customers 3D kitchen planning for some time.
Find out more about Küche & Co's 3D kitchen planner >>
Thanks to virtual reality, stationary trade creates unique shopping experiences for its customers. Current concepts show how diverse the integration of the digital world into the purchasing process is.
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(Image: Kurt Fuchs/ Fraunhofer IIS)