In our day-to-day activities, we seek not only to advise and support our customers but to serve them in every way possible. In pursuit of this goal, we continuously offer them excellent goods and services at fair prices.

All our actions are motivated by a passion for our customers. Our mission is to impress and convince our customers anew each and every day. Long-term relationships are especially important to us, and we are well aware that the success of our business depends on continuously reinforcing these long-term relationships. Although Otto Group has long since expanded its operations to include practically all available distribution channels, the mail-order business and its fundamentals are still the main characteristic of our business.

In this business, the only way to be permanently successful is to build and continuously reinforce a bridge of trust between retailer and customer. It was this insight that informed Otto’s corporate vision from the very beginning, when the company was primarily engaged in mail-order sales. Today, this vision is being reinvigorated by the internationally active trading, financing and service companies of Otto Group. The high standards of Otto Group are reflected in the comprehensive pre-sales and after-sales services we offer. To this day, Otto Group has never believed in the strategy of discount wars of the kind that one sees today in the market. All our companies are united in the conviction that Otto Group stands for excellent prices combined with first-class service.

And this philosophy will guide our actions in the future as well. We firmly believe that Otto’s policy of building and continuously reinforcing a relationship of trust with our customers instills a fundamental competitive advantage that will always prevail over short-term fashions and trends.