OTTO-Shopping was founded under the name OTTO Doosan in 1997, and was renamed in February 2008. The company has successfully positioned itself as a multichannel retailer of European fashion and lifestyle products for female customers in Korea.

Classic mail-order operations were extended by the creation of an Internet shop in 1999. Today, e-commerce is the focus of business activities and currently accounts for a large proportion of OTTO-Shopping’s total revenue. OTTO-Shopping aims to become Korea’s leading multichannel provider for European fashion and lifestyle products.