Heine’s inspiration is expressed through its elegant fashion and distinct home design accessories for the discerning woman.

Its brand image has been fully refreshed. The layout is true-to-life, emotional and authentic; the structure clearly arranged and divided into convenient worlds. In the ‘official world’, the ‘leisure world’ and the ‘private world’ customers can quickly and easily find exactly what they are looking for. The introduction of this concept of worlds has created a distinctive profile. The new catalogue contains a unique blend of journalistic articles interspersed with product listings pages.

Heine’s products are presented in more than 40 main catalogues and specialogues, and its innovative online shop is constantly being developed and extended.