Our values in brief

The Otto Group mission is embraced in the motto The Power of Responsibility. It represents the values to which the Group and all its companies are firmly committed: Profitability, Innovation, Diversity and Sustainability. They apply for every one of our employees, or nearly 50,000 people in 20 countries. Four colleagues talk about responsibility in action in their workaday lives.

Profitability

Profitability

Tom Zhang is a quality detective in China.
 
 
Innovation

Innovation

Dr. Stephanie Caspar loves shoes – and sells them like hotcakes.
 
 
 
Diversity

Diversity

Barbara Turf and Vivian Pein work their magic online.
 
 
Sustainability

Sustainability

Yaya Arouna grows cotton in Africa.
 
 
 
 
 
Corporate Responsibility

Corporate Responsibility

At the Otto Group, respectful treatment of people and the environment is not just an empty phrase, but forms the core of the business strategy.

 
 

Are you able to do responsibility? Video about the campaign

 
 
 
Copyright © 2012 Otto Group.
 
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