Our values in brief

The Otto Group mission is embraced in the motto The Power of Responsibility. It represents the values to which the Group and all its companies are firmly committed: Profitability, Innovation, Diversity and Sustainability. They apply for every one of our employees, or over 53,000 people in more than 20 countries. Four colleagues talk about responsibility in action in their workaday lives.

Profitability

Profitability

Tom Zhang is a quality detective in China.
 
 
Innovation

Innovation

Dr. Stephanie Caspar loves shoes – and sells them like hotcakes.
 
 
 
Diversity

Diversity

Barbara Turf and Vivian Pein work their magic online.
 
 
Sustainability

Sustainability

Yaya Arouna grows cotton in Africa.
 
 
 
 
 

Are you able to do responsibility?

Video about the campaign.

 
 
Committed

Committed

Learn more about the Otto Group mission.

 
 
 
 
Copyright © 2013 Otto Group.
 
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