The Otto Group cultivates an ongoing dialogue with academics and researchers. This allows the group to consider information about new technologies or changes in consumer behaviour at an early stage and develop innovative order processes or new range concepts in the interests of its customers.
Otto Group Trend Study 2011
Ethical consumption is a question of trust - one of the results of a study on consumer confidence conducted by the Otto Group and the Hamburger Trendbüro. Only available in German.
Society needs change – a conclusion drawn by sustainability experts who developed six theses relating to consumer sovereignty and trust. Only available in German.
Profitability and sustainability go together, economic freedom and responsibility for people and the planet are two sides of the same coin. Dr. Michael Otto has instilled the principles of sustainable action in the Otto Group.
The Otto Group’s group-wide Code of Conduct requires suppliers to comply with internationally recognised labour standards – in Europe, in Asia, in North America and in Africa.
In spring/summer 2009 the Otto Group commissioned a study on "The Future of Ethical Consumption" conducted by the Hamburger Trendbüro under the direction of Professor Peter Wippermann. Only available in German.
Ethical consumption is becoming a 'feelgood'. At the behest of the Otto Group, Trendbüro examined how consumers deal with sustainability. Only available German.
Mobile commerce is developing into a new distribution channel for the retail industry - the tenor of the “GO SMART 2012: Always-in-Touch” study that examines the usage of smartphones in 2012. Only available in German.
