22.11.2012 | Hamburg
The Otto Group has acquired the rights in the Neckermann.de GmbH insolvency proceedings to the Neckermann.de brand and its own brands in Germany. The trademark rights thus acquired include the use of the German brands, logos and Internet domains.
In open auction the Otto Group has acquired the rights to the Neckermann.de brand and this company’s own brands in Germany. The trademark rights thus acquired comprise the use of the Neckermann.de brands, logos and most of the Internet domains in Germany, such as www.neckermann.de or www.neckermann.com. Final approval of this acquisition remains with the German Monopolies Commission.
“Neckermann is a brand with a strong tradition”, emphasizes Alexander Birken, Otto Group Executive Board Member for Multichannel Retail, “which we intend to use for the benefit of the companies within the Otto Group. We are working on corresponding business concepts.” Additionally, with this the Otto Group also acquires usage rights to Neckermann.de address-data in Germany, under the provisions of German data-protection law. Otto Group companies will therefore be able to approach former Neckermann.de customers with attractive offers.
Founded in Germany in 1949, today the Otto Group is a globally operating retail and services group with around 53,800 employees (as at February 2013). The Group includes 123 major companies and is present in over 20 countries in Europe, North and South America and Asia. Its business activities are grouped into three segments: Multichannel Retail, Financial Services and Service. In the 2012/13 financial year (to 28 February), the Otto Group generated turnover of 11.8 billion euros. It is the world’s second-largest online retailer and the largest online retailer for fashion and lifestyle in Europe in the end-consumer business (B2C).
E-commerce, catalogue sales and over-the-counter retail are the three pillars of the Otto Group’s Multichannel Retail strategy. Worldwide corporate activities and a variety of strategic partnerships and joint ventures provide the Otto Group with excellent opportunities for know-how transfer and leveraging available synergy potential. Group companies operate largely independently, guaranteeing flexibility, customer proximity and optimum target-group appeal in their respective country markets.