09.01.2013 | Hamburg
Mobile recruiting is on the rise bringing with it an increase in mobile job searches. In-line with this latest trend, the Otto Group’s mobile career portal m.ottogroup.com/careers is now even easier to use, more informative and features many practical tools for job seekers. The smartphone versions of the Otto Group’s and multichannel retailer OTTO’s corporate websites have also been given a complete new makeover.
At the start of December 2012 the Cologne-based management-consultancy NetFederation named the Otto Group’s career portal the best career site on the Web. Furthermore, in February 2012 the portal had already secured third place in the renowned Potentialpark ‘Online Talent Communication’ ranking. These were reasons enough to also further optimise the Otto Group’s award-winning career portal for mobile use.
In addition to the mobile job exchange, which has been online since February 2010 already, the relaunched smartphone site at m.ottogroup.com/careers now offers users new, convenient features and provides extensive information about the Otto Group as an employer just like the traditional career portal. Structured by different target groups, the mobile site now also presents various entry and further-development options available within the Group. What’s more, the site lets users add Otto Group career-event dates to their smartphone calendar and allows them to call HR recruiters directly using the ‘tap to call’ function. The mobile site is linked to the Otto Group’s career news appearing on assorted social-media platforms allowing easy integration of images and videos – it’s even possible to share interesting job offerings with friends. The mobile career portal was also specially optimised for the three most popular smartphone operating systems: iOS, Android and Windows. “A growing number of people are using smartphones and first gathering information using mobile sites. Through our mobile-optimised career portal, we intend to provide this Internet-savvy target group with an additional offering to learn about the Otto Group as an employer”, explains Stefanie Hirte, Division Manager HR Development & HR Marketing at OTTO.
As a result, the Otto Group is clearly on-trend when it comes to mobile recruiting. As established back in mid December 2012 in a survey published by the online job portal JobStairs, mobile job searches are no longer the stuff of distant dreams. According to this survey, over half of the 1,000 job seekers questioned said they had already accessed job ads or information on the employer using their smartphone or tablet.
This is why the mobile version of the Otto Group career portal, which has been specially optimised for the three most popular smartphone operating systems – iOS, Android and Windows – features fewer navigation levels and images plus offers shorter texts. In doing so, a smartphone browser can load the portal more quickly and the content is easier for the user to digest. “As an e-driven company, OTTO is already competing against its competitors for top talent. For e-commerce candidates in particular, technologies and perceptible innovations are key criteria when searching for a job. This is why the mobile site is crucial to the Group’s success for it to be seen as an attractive employer”, a fact Ms Hirte is sure of. This is also backed up by NetFederation: of 100 companies studied, only 17 have looked into mobile career sites in detail.
It isn’t just the mobile career site that’s been optimised – the corporate websites m.ottogroup.com and m.otto.com, both of which have been created as information portals for journalists, applicants and end customers, have been given a makeover in terms of their smartphone presentation. While the look & feel of the traditional sites has been largely retained, in terms of the texts’ structure and readability the main navigation levels and sub-pages are now adapted in the best way possible to the most popular smartphone browsers.
“For many years, we’ve focused our business models on a multichannel approach – the obvious thing to do now is to also apply this to the way we communicate. With the optimised mobile versions of the Otto Group’s and OTTO’s corporate websites, we intend to become even more visible to digital natives”, explains Anja Schlumberger, Press Spokesperson at the Otto Group.
For further information on the Otto Group, visit www.ottogroup.com.
For NetFederation’s HR Benchmark study, visit: http://www.hr-benchmark.de.
For JobStairs survey results, visit: http://www.jobstairs.de/customers/jobstairs/pdf/121211_PM_JobStairs_mobile%20Stellensuche.pdf
1949 in Deutschland gegründet, ist die Otto Group heute eine weltweit agierende Handels- und Dienstleistungsgruppe mit rund 53.800 Mitarbeitern (Stand Februar 2013). Die Gruppe ist mit 123 wesentlichen Unternehmen in mehr als 20 Ländern Europas, Nord- und Südamerikas und Asiens präsent. Ihre Geschäftstätigkeit erstreckt sich auf die drei Segmente Multichannel-Einzelhandel, Finanzdienstleistungen und Service. Im Geschäftsjahr 2012/13 (28. Februar) erwirtschaftete die Otto Group einen Umsatz von 11,8 Milliarden Euro. Sie ist weltweit größter Online-Händler für Fashion und Lifestyle und weltweit zweitgrößter Online-Händler mit dem Endverbraucher (B2C). E-Commerce, Kataloggeschäft und der stationäre Einzelhandel bilden die drei Säulen des Multichannel-Einzelhandels der Otto Group. Weltweite Konzernaktivitäten und eine Vielzahl von strategischen Partnerschaften und Joint Ventures bieten der Otto Goup ausgezeichnete Voraussetzungen für Know-how-Transfer und die Nutzung von Synergiepotenzialen. Ein hohes Maß an Eigenverantwortlichkeit der Konzernunternehmen garantiert zugleich Flexibilität und Kundennähe sowie eine optimale Zielgruppenansprache in den jeweiligen Ländern.