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Expansion abroad

Focusing on promising markets

Globalisation is focusing attention on new emerging markets – especially the BRIC nations (Brazil, Russia, India, China). The Otto Group has its sights set on dynamically developing markets. “Our entry into the Brazilian market marks an important milestone for us in our international expansion and for the Group’s continued growth,” says Hans-Otto Schrader, CEO and Chairman of the Executive Board of the Otto Group. In view of the saturated markets in Western Europe and advancing globalization, the Otto Group sees its Brazilian venture as literally breaking new ground.

At the same time the Group is expanding its operations in Central and Eastern Europe. It has been active in the world’s biggest country since 2006, when Otto Group Russia was launched. Having taken over Quelle’s Russian business at the end of 2009 and with eight brands now in its portfolio, the Group leads the Russian distance-selling market.

As well as further cementing its strong position in Russia, the Otto Group also plans to increase its market share in other territories – for example with bonprix and Limango in Turkey – and to invest in further developing the multichannel strategy in its core market, Europe.

Now the Otto Group has operations in over 20 countries with its three segments Multichannel Retail, Financial Services and Services.

 
 
Three segments

Three segments

The Otto Group’s activities are structured into three business segments - Multichannel Retail, Financial Services, and Services.

 
 
Otto Group Russia

Otto Group Russia

 
 
 
 
Copyright © 2014 Otto Group.
 
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