Spotlight on E-Commerce

Shoes from Mirapodo.de, toys from mytoys.de or perhaps the vast selection available on the one-stop-shopping platform otto.de? No matter where, customers love to go shopping online. The Otto Group operates some 50 online platforms, making it the world’s largest online retailer in the Fashion and Lifestyle segment. The Group dynamically develops new business ideas for the Internet, reviews technical innovations for their benefit, and is inspired by the new applications available for communication devices like smartphones and the iPad.

Business Models

What inspires online customers as they shop the Internet, and how? Best to ask the customers themselves, using the various online dialogue channels.

Everywhere Commerce

The possibilities opened up by communication devices like smartphones and iPads create virtual worlds of shopping with features that help shoppers make choices.

Innovations

In order to keep up with the development of information technologies, the Otto Group is working on its own innovative projects and engaging with start-ups.

Group companies

Find more information about the subsidiaries of the Otto Group.

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