Product range and customers

The Otto Group is aiming to create offers that motivate customers to give greater thought to how they consume. This is why the Group is steadily expanding its range of sustainable products, especially in the fields of fashion, interior design and technology.

The Otto Group is looking to generate consumer awareness for sustainable products. It does this by creating appealing offers, communicating value added and continuously expanding its range of products in this area - for example with clothing made from organic cotton from the Cotton made in Africa Initiative, with wood products from responsible forest management in line with criteria defined by the Forest Stewardship Council (FSC®) and with energy-efficient water-saving electronic appliances. On top of this, offerings at the ECOREPUBLIC webshop - a shop for sustainable products - is constantly being expanded. Here, conscientious consumers can enjoy a shopping experience that is positive in three respects: they can make their purchases with a good conscience, while making a contribution to climate and environmental preservation - and of course there is the pleasure gained in responsible shopping.

Naturally, minimum social and environmental standards not only apply to individual products, but to the whole range. This is a requirement the Otto Group has bundled in its sustainability guidelines.

As more can be achieved in a team, the Otto Group has joined forces with other larger manufacturers and retailers to found the Sustainable Apparel Coalition. The aim of the organisation is to identify the product sustainable footprint - an instrument to measure the social and ecological effects of each single products across its life cycle. The results are then used to minimise the sustainable footprint in the value chain.