The CR Strategy, which is valid until the 2020/2021 financial year, serves as an umbrella strategy, encompassing five topic-specific sub-strategies each with an overriding goal.
In the 'Climate andEnvironment' field of action, with its Climate Strategy the Otto Group intends to reduce the CO₂ emissions generated by logistics, the company's locations and employee travel. The Otto Group has implemented its Paper Strategy to increase the share of certified paper from responsible forestry used for catalogues and advertising materials.
In the supply chain, through its Social Programme the Otto Group intends to ensure suppliers uphold social standards and improve local working conditions.
In the 'Assortmentand Customers' field of action, the measures of the Textile and Durable Goods Strategies tighten the focus of the Group companies' purchasing activities on environmentally friendly raw-material extraction and processing. The primary goals are using sustainable cotton for textiles and switching the furniture assortment over completely to using FSC®-certified timber from responsible forestry.