Strategie
 

Strategy

The Otto Group is a globally active corporate group of retailers and retail-related service providers with successful business concepts. Its objective is sustainable, economic growth in its main business segments: Multichannel Retail, Financial Services and Services. To strengthen its market position and meet the future challenges of constantly changing markets, the Otto Group consistently reviews its business areas and business models to ensure that they fit well within the Group’s current portfolio. In the process, the Group is constantly aware of its responsibility towards people and nature. This results in the following specific measures: 


•  Development of e-commerce within the multichannel retail segment
•  Further development of the financial services & services segment
•  Progressive internationalisation
•  Corporate Responsibility

E-Commerce

E-Commerce

E-commerce is booming and it changes people’s shopping behavior. The Otto Group as the leading e-commerce trader heads this development.
 
 
Financial services & services

Financial services & services

The Otto Group covers the entire retail value chain. With its range of service offerings this puts the Group in a unique position to benefit, especially from the e-commerce boom.
 
 
Internationalisation

Internationalisation

Progressive globalisation is constantly bringing new future markets into view, with the ‘BRIC’ states leading the way.
 
 
Corporate Responsibility

Corporate Responsibility

Sustainability is a fundamental principle the Otto Group. It includes protecting the environment, the climate and the planet as well as giving back to society.
 
 
 
 
 
 
Copyright © 2014 Otto Group.
 
Read more